Critical Illness Cover From First Critical Is Something New - Guaranteed

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New start Critical Illness Cover broker enters the market with an innovative, client-focussed approach.

Critical Illness Cover

First Critical delivers personalised Critical Illness Cover

focus on finding the most appropriate critical illness cover for the individual.

Finding the ideal insurance policy online has become ever more a process of calculations, sliding scales and automated systems. From the impersonal touch of the comparison sites, to the mammoth electronic forms requiring your entire life story in exchange for a ‘free quote’, the human element is increasingly absent.

Refreshingly, there is a new online proposition for the market, First Critical. With a personal touch that is unmatched in the industry – company founder Stuart Lang, a fully qualified, Diploma Status Independent Financial Advisor, undertakes to personally contact every applicant requesting a quotation through the First Critical website – and a focus on finding the most appropriate critical illness cover for the individual applicant, clients can be assured that they are receiving expert advice on an individual level.

Partnering with some of the industry’s most recognisable names – Friends Life, Bupa, Legal & General, Bright Grey, LV, Aegon and Aviva – First Critical have access to a wide range of products and the knowledge and experience to ensure that the client finds a policy that provides adequate coverage for their circumstances, not simply the lowest premium based on a number of generic enquiries.

The nightmare scenario for any individual is to fall critically ill and find that their policy terms exclude the condition from which they are suffering, or limits the available payout. At First Critical each client is involved in the process of choosing their policy to ensure that they fully understand what they are and are not covered for, eliminating the risk of a painful, nasty surprise when a claim is made.

Additionally, First Critical has a guaranteed best price scheme in operation. The First Critical Guarantee entitles each client to a £100 payment if they can find a like-for-like product elsewhere, within thirty days, at a lower price.

In addition to their headline Critical Illness insurance products, First Critical offer life insurance policies and income protection cover policies. The life insurance products are also covered by the First Critical Guarantee and the same personal service is pledged, regardless of which product a client chooses to pursue.

Based on the Ayrshire coast, First Critical service the entire UK market. Although the brand is new, the individuals behind the business have extensive experience in the insurance trade and bring that knowledge to bear in all of their operations.

First Contact can be found online at and contacted by telephone on 01292 470555, or by mail at First Critical, 12 Duart Avenue, Prestwick, KA9 1NA. First Critical is a trading style for website use of Moneyscreen Ltd which is an appointed representative of Personal Touch Financial Services Ltd which is authorised and regulated by the Financial Services Authority.

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Stuart Lang
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