Rockville, MD (Vocus) July 24, 2008
First Advantage SafeRent, Inc., a wholly owned subsidiary of First Advantage Corporation (NASDAQ: FADV) and the nation's leading and most innovative provider of screening and risk management services for the multifamily industry, today announced the release of second quarter 2008 multifamily applicant risk statistics.
The Multifamily Applicant Risk Index (MAR Index) is based on traffic quality scores from First Advantage SafeRent's statistical screening model and is updated quarterly to provide property owners and managers with a benchmark with which to compare their portfolio's performance. With this unique applicant risk index, property managers and owners are able to compare their applicant quality trends with that of the average MAR Index trends. This comparison indicates whether their portfolio is performing above, below or at market levels with respect to attracting and securing high quality, paying residents.
The second quarter national MAR Index, including studios, one-, two-, three- and four-bedroom units (BR), was 105. This is a 5 percent increase from the first quarter 2008, which confirms a trend of seeing higher MAR Index values during the traditionally high applicant traffic volume periods of the second and third quarters. Compared to the second quarter 2007, the MAR Index is the same value of 105. When comparing applicants for one- versus two-bedroom units, the MAR Index is slightly lower for one-bedroom units at 105 compared to 106 for two-bedroom units in the second quarter (see Graph 1).
Regionally, the Northeast continues to have the highest MAR Index with a value of 116 while the Midwest and South have the lowest MAR Index with a value of 102 this quarter (see Table 1).
From a Metropolitan Statistical Area (MSA) perspective, the three MSAs with the leading decreases in the MAR Index were Memphis, TN-AR-MS; Phoenix/Mesa, AZ; and Denver/Boulder/Greeley, CO with decreases of 4, 5, and 6 points respectively. The three MSAs with the leading increases in the MAR Index were Chicago/Gary/Kenosha, IL-IN-WI; New York/Northern New Jersey/Long Island, NY-NJ-CT-PA; and Seattle/Tacoma/Bremerton, WA with increases of 3, 2 and 2 points respectively (see Table 2).
Understanding the Multifamily Applicant Risk Index (MAR Index)
The MAR Index is published quarterly by First Advantage SafeRent. It provides trends of national and regional traffic quality scores whereby a lower index value indicates an applicant pool with a higher risk of not fulfilling lease obligations. A MAR Index value of 100 indicates that market conditions are equal to the national mean for the index's base period of 2004. A MAR Index value greater than 100 indicates market conditions with reduced average risk of default relative to the index's base period mean. A value less than 100 indicates market conditions with increased average risk of default relative to the index's base period mean. The MAR Index is derived from First Advantage SafeRent's Statistical Screening Model - the multifamily industry's only screening model that is both empirically derived and statistically validated. First Advantage SafeRent's Statistical Screening Model was developed from historical resident lease performance data to specifically evaluate the potential risk of a resident's future lease performance. The model generates scores for each applicant indicating the relative risk of the applicant not fulfilling lease obligations. A lower score indicates a more risky applicant.
To receive the MAR Index data for your Metropolitan Statistical Area or for questions, contact First Advantage SafeRent at marketing @ FADVSafeRent.com. Data is also available at the property and sub-market level from our Property Performance Analytics tool. For more information, visit http://www.FADVSafeRent.com/PPA.
About First Advantage SafeRent
First Advantage SafeRent, Inc., a wholly owned subsidiary of First Advantage Corporation, is the nation's leading and most innovative provider of screening and risk management services to the multifamily housing industry. Through its offices in Rockville, Md., and support offices across the nation, First Advantage SafeRent offers a single source for resident screening services, renters insurance programs, automated lease and document generation, and property performance evaluation tools. More than 39,000 properties, representing over 6 million apartment homes, rely on First Advantage SafeRent every day to assist them in screening residents that meet their community standards and maximize profitability. First Advantage SafeRent leads the industry in innovations and enhancements designed to make the decision process faster, easier and more accurate. For more information, visit http://www.FADVSafeRent.com.
First Advantage Corporation (NASDAQ: FADV) provides innovative products and services that mitigate risk by helping businesses, non-profit organizations and government agencies make more informed decisions. Headquartered in Poway, Calif., the company has more than 4,800 employees in 12 countries that support over 90,000 clients globally. More information about First Advantage is available at http://www.FADV.com.
Vice President - Marketing
First Advantage SafeRent
888.881.3400 ext. 1938
marketing @ FADVSafeRent.com
Henri Van Parys
Corporate Communications Manager
First Advantage Corporation
henri.vanparys @ FADV.com
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