Firstmark Credit Union Selects Adobe SiteCatalyst, powered by Omniture for Reliability, Stability and Advanced Capabilities

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Firstmark Credit Union announced the selection of Adobe as its provider for online business optimization software.

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With the insights gained from SiteCatalyst, we are already seeing enhancements to some of our conversion rates.

Firstmark Credit Union announced the selection of Adobe as its provider for online business optimization software. With more than 2 million pageviews each month, Firstmark Credit Union has replaced its previous analytics solution with Adobe SiteCatalyst. This change will provide a deeper level of understanding about key business drivers and how to improve the online user experience.

Adobe SiteCatalyst is the best-of-breed provider in this space and the gold standard by which everyone else is measured,” said Fred Hagerman, Chief Marketing Officer, Firstmark Credit Union. “With the insights gained from SiteCatalyst, we are already seeing enhancements to some of our conversion rates.”

SiteCatalyst is part of the Adobe Online Marketing Suite, powered by Omniture, and is a highly scalable solution that provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.

About Firstmark Credit Union
Firstmark Credit Union provides financial services to anyone who lives, works, worships or attends school in Bexar County, as well as education-related employees in Bexar County and the 12 surrounding counties; and their relatives. Established in 1932, the Credit Union serves over 90,000 members and manages more than $700 million in assets. For more information, go to firstmarkcu.org.

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Fred Hagerman

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