Recognized by Bizrate for Providing Outstanding Online Customer Experience

Share Article, an online fish supplies store, earned the 2010 Bizrate® Circle of Excellence that recognizes Internet retailers for product selection and overall customer satisfaction.

Garden Grove, CA (Vocus) October 5, 2010 -- this year joins the ranks of 134 online retailers awarded with the Bizrate® Circle of Excellence, representing 2.7% of all online retailers within the Bizrate Insights North American Retailer Network.

“Our biggest goal has always been to exceed our customer’s expectations, and we’re so excited that our customers recognize that and appreciate it,” said Mike Giove, chief operating officer for “We always try to bring the largest selection of aquarium supplies to our customers, and we aim to deliver excellent customer service on top of that.”

The Bizrate Circle of Excellence recognizes those online retailers within the Bizrate Insights Network who have demonstrated outstanding performance, as rated by their customers, throughout a one year period. In 2010, 5,000 online retailers in North America were considered for the award. Winners consistently obtained feedback from their customers throughout the award year and received the highest ratings. The ratings are from direct feedback, collected at the point-of-sale and after the delivery of goods, from customers concerning seven key satisfaction indicators:

1.    Overall Satisfaction at the point-of-sale
2.    Product Selection on the website
3.    Ease of Finding Products on the website
4.    Repurchase Intent (from the same retailer) after the order is received
5.    Product Met Expectations, collected after the order is received
6.    On-time Delivery of the order
7.    Customer Support assistance

For, retailer of aquarium lighting products and fish supplies, the award comes after a year of constant diligence and strivings for improvement.

“We’re regularly developing our site and thinking of new ways in which our customers can have a better experience,” said Giove. “It’s a different business model from others who focus on the bottom line, but our system gives us the satisfaction that we’re doing what is right for our customers.”

About carries more than 6,000 popular and hard-to-find aquarium supplies and fish tank accessories for saltwater and freshwater aquariums. You will find the top aquarium equipment and aquarium accessories from Hagen, Red Sea, Eheim, Coralife and many more. All of its aquarium pet supplies carry a 60-day money-back guarantee and it offers a price match guarantee on all in-stock aquarium products. The company ships 99.9% of fish tank supplies the same business day.


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Mike Giove