Fishing Equipment Market to Exceed $20.3 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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Surging demand from the emerging markets of Asia-Pacific and Latin America is propelling growth in the global fishing equipment market. With increasing number of people adopting fishing as a leisure activity, the global market is expected to register steady growth.

Fishing Equipment: A Global Strategic Business Report

Global fishing equipment market is projected to exceed US$20.3 billion by 2015. Europe represents the largest fishing equipment market. Asia-Pacific represents the fastest growing fishing equipment market over the period 2006-2015.

Fishing rods, reels & poles market represents the largest product segment, while Fishing lures, flies & baits market represents the fastest growing segment over the period 2006-2015.

With fishing being a favorite activity, fishing equipment market is registering healthy growth. Increasing disposable income and rapidly growing emerging markets, especially within Asia-Pacific, have largely stimulated spending culture in the global retail markets, contributing to the constant surge in fishing equipment and other leisure products markets. Further, increasing expenditure by millions of anglers across the globe and special taxes collected on fishing tackle and motorboat fuel are significantly contributing in supporting fish recreational programs and fisheries conservation.

Development of new advanced fishing equipment, brand loyalty and consolidation activity among the players represent the key trends governing the global fishing equipment market. To address the surging demand for fishing equipment, manufacturers are developing new gears and long lines with several hooks attached to the systems for catching fish. Fishing equipment market is largely characterized by brand loyalty. With majority of anglers who fish use specific brands, value of the premium quality fishing tackle brands is surging phenomenally. Further, the "catch and release" trend among the anglers has largely plummeted the use of live bait, which in turn has increased the demand for premium quality lures.

Fishing equipment is a highly fragmented market, with several players vying to attain the larger market pie. Players are adopting several strategies to reinforce their strategic positions. Strategic acquisitions represent one of the key strategies adopted by the players to enhance their positions. The consolidation activity enables players to increase their product portfolios, pursue co-branding or cross-selling in foreign businesses and enter new geographic regions. Further, acquisitions also aid companies to expand their distribution channels to market their products.

These and other market data and trends are presented in "Fishing Equipment: A Global Strategic Business Report" published by Global Industry Analysts, Inc. This GIA report discusses the prevailing trends, issues, demand forecasts, and activities that affect the industry. The fishing equipment market is analyzed by the following geographic regions - US, Canada, Japan, Europe, Asia-Pacific, and Latin America; and product segments -Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment. Analytics for the period 2006-2015 provide a comprehensive understanding of the market.

The global marketplace is characterized by participants such as AFTCO Mfg. Co, Bass Pro Shops, Berkley, Cabela's, Castaic Soft Bait, Daiwa Corporation, Fenwick, Gamakatsu, Gibbs/Nortac Fishing, Hagen's, Hedron, Jarden Corporation, Pure Fishing, O. Mustad & Son, Pflueger Fishing Tackle, Rome Specialty Company, Rapala VMC Corporation, Sensas SA, Shimano, and Tibor Reel Corporation, among several others.

For more details about this research report, please visit http://www.strategyr.com/Fishing_Equipment_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press (at) StrategyR (dot) com
Web Site http://www.StrategyR.com

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