We've already seen a considerable return on investment by improving our website presentation and structure
London, England (PRWeb UK) October 12, 2010
This week, UK based online retailer FitnessFootwear.com has unveiled a brand new website designed to crush the competition with improved usability, presentation and prices, providing the UK's best online shopping experience when it comes to footwear for sports and the outdoors.
"We're passionate about our products" said FitnessFootwear.com Managing Director Luke Barlow. "and we'd never sell a shoe that our staff wouldn't wear."
Founded in 2004, the active life style specialists have continued to focus on a niche footwear market, providing fine quality footwear for a wide range of outdoor activities at competitive prices.
"By having first hand knowledge of our products, we're able to offer our customers unrivalled advice when it comes to their active lifestyles, whether that's running, barefoot running or something as simple as a pair of casual shoes for everyday walking."
This specialist approach has formed the foundation of FitnessFootwear.com's success, by understanding their market and their demographic while being able to intelligently forecast future opportunities.
Having successfully led the toning trainers trend online, FitnessFootwear.com continues to succeed, experiencing rapid growth year on year.
The next step in the business' development is a brand new website, inspired by the most successful online retailers in the US.
"We spoke to the brands to see what was working for their websites and why. After some research, we concluded that shoppers want a cleaner, faster shopping experience with less words and bigger pictures, so we redeveloped FitnessFootwear.com to meet these preferences."
The average online shopping transaction takes just over 2 minutes. So to increase the speed of shopping at FitnessFootwear.com, their enormous range of over 8,000 products were reorganised into four major categories; Outdoor, Running, Toning and Casual, as well as Mens and Womens categories.
Now customers are able to filter their results by shoe type, gender, colour, size and price. Meanwhile additional guides and product information has been available to take customers deeper into the site and its more specialised pages such as Vibram Five Fingers and barefoot running, which require more detailed information to help customers make a more informed purchase.
"We've already seen a considerable return on investment by improving our website presentation and structure" continued Mr Barlow. "I'd recommend any online retailer to do the same -just not the ones in our niche of course!"
Already FitnessFootwear.com has seen a steady growth in sales as returning customers become accustomed to the new website while new customers are able to quickly and confidently navigate their way into the categories, through the products and to the check out.
This web savvy retailer has more than a few tricks up its sleeves in the pipeline for next year, but they're very tight lipped when it comes to competitive online strategies.
In the meantime, to experience their latest website model and learn more about how a pair of new shoes can help you to lead a more active lifestyle, visit http://www.fitnessfootwear.com.