FiTERA.com: the Start of a Healthy Living Revolution

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FiTERA.com, a social network devoted to fitness, announces its launch and the start of a healthy living revolution. The network was conceived by John Battaglino, a man who lives, breaths, eats, and sleeps fitness. Battaglino believes people of all skill levels and all ages should never be afraid to get in shape and start feeling healthier every day.

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The goal of FiTERA.com is to connect people of all athletic levels and ages, to get everyone moving towards a better and healthier way of life.

Recently, reality shows that focus on weight loss and fitness, as well as awareness runs and walks, have begun to proliferate. This trend highlights the increasing importance of physical fitness in the mind of the general public. With this new, elevated place of fitness in American values in mind, John Battaglino created FiTERA.com, a social network where individuals can set and reach fitness goals. Battaglino comments, “I saw a need for a change in not only the fitness community, but society as a whole.” With FiTERA.com, the social networking site for fitness, Battaglino aims “to start a healthy living revolution.”

Members of FiTERA.com set fitness challenges, which, when accomplished, earn them badges and points to unlock coupons to buy items in the Point Redemption Store. Members manage their challenges with a Workout Tracker, enabling them to set goals, specifying quantifiable results, for a specific deadline. The user can track their progress in a line graph, viewable by day, week, month, and year. In addition to the Workout Tracker and the Point Redemption Store, FiTERA.com features a Proshop, where members can find fitness-related merchandise.

In the near future, Battaglino plans to add dedicated pages for trainers and nutritionists. Also, part of the site’s evolution will be the addition of more and varied items to the Proshop.

Battaglino points out that “what sets FiTERA.com apart from other sites is the sense of competition.” Often, the knowledge that exercise and good nutrition will make a person’s life better is not sufficient motivation for them to begin a fitness program. Sometimes people need an added nudge to do what they know is best for their physical wellness. Completing challenges will provide members with a sense of pride that is tangible as it displays on their monitor. Earning points and redeeming ‘prizes’ will make switching to a healthy lifestyle a thrill rather than a chore.

By his creation of FiTERA.com, Battaglino hopes to raise the standard of living for network members and for them to experience new things they had never thought to try. The goal of FiTERA.com, Battaglino says, “is to connect people of all athletic levels and ages, to get everyone moving towards a better and healthier way of life.” With FiTERA.com, the social networking site for fitness results, the healthy living revolution is set to begin.

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Amy McInerney
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