Physical Fitness Equipment: A Global Strategic Business Report
San Jose, CA (Vocus) October 7, 2010
The global economic meltdown had a deep impact on the fitness equipment market, as the market witnessed its first decline in almost two decades, caused due to the precipitous decline in the US fitness equipment market and its high contribution to the global turnover. The decline was mainly attributed to the contraction in home sector and customer unwillingness to shell out money for exercising during the tough economic times. Institutional sales also suffered a decline with the slowdown in the number of new clubs and gyms. Amid the recessionary woes, companies adopted various methods to cope with declining sales. Some of the commonly adopted measures to stem the downfall include development of strategic partnerships with leasing companies, enabling institutional customers to customize their product without additional expenses, reduction in prices and online sales.
The United States represents the single largest market for physical fitness equipment, as stated by the new market research report on Physical Fitness Equipment. Asia-Pacific is likely to emerge as the fastest growing regional market over the forecast period buoyed by increasing awareness of health and fitness coupled with the rapid economic growth, disposable incomes, and increase in number of fitness clubs. Exercise Bikes represents the fastest growing product segment in the global physical fitness equipment market, being driven particularly by the recumbent stationary exercise bike sub-segment. Treadmills continue to dominate the market, contributing more than a quarter of overall sales in the sector. About one-sixth of the US population used a treadmill in 2009.
Increasing popularity of exercising at home over the years has created a huge market for physical fitness equipment. Home exercising has been boosted by the increasing availability of sophisticated home equipment that provides comparable experience to exercising in gyms at affordable rates.
Key players profiled in the report include BodySolid, Cybex International, Inc., Heinz Kettler Group, ICON Health & Fitness, Inc., Johnson Health Tech, Keys Fitness Products L.P, Life Fitness, Magnum Fitness Systems, Paramount Fitness Corp., PowerSport International, Precor Inc., Reebok International, Star Trac, Technogym, Nautilus, Inc., and Tunturi OY Ltd.
The report titled “Physical Fitness Equipment: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., analyzes the global market with hard-to-find data and analytics for key regional markets such as the United States, Europe and others, alongside up and coming markets such as Asia-Pacific and Latin America. The report provides a comprehensive review of market trends and issues, drivers, business profile, players, recent developments, mergers, acquisitions, alliances, product launches and other strategic industry activities. Product groups/segments independently analyzed in the report include Treadmills, Resistance Equipment (Free Weights, Home Gyms/Multi-Stations), Elliptical Trainers, Aerobic Riders, Cross Country Ski Machines, Stationary Exercise Bicycles, Exercise Bikes (Upright Stationary, Group Exercise, Recumbent Stationary), Benches, Ab Crunchers/Abdominal Machines, Step Machines/Stair Climbers, Stretching Machines, Rowing Machines, Toning Machines and Massagers.
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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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