Top 10 Reasons Fitness Marketing Efforts Fail

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Fitness Marketing Expert Sam Bakhtiar explains why most fitness businesses fail within the first three years. He offers a range of educational opportunities from books to seminars to one-on-one business coaching mentorships to ensure a fledgling fitness marketer’s success. More information can be obtained at

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You can do what you have to do, and sometimes you can do it even better than you think you can. ~ Jimmy Carter

Over 50 percent of small businesses fail within their first three years, fitness studios included. As an industry, fitness is robust because there will always be people who want to lose weight, get fit, prevent disease, manage a health condition, train for sports, body-build, or remain active in their golden years. However, there are many reasons why a fledgling fitness business may fail – and most of those reasons are related to fitness marketing.

“The fitness industry is a competitive business,” explains Sam Bakhtiar, a millionaire fitness club owner, champion bodybuilder, and certified personal trainer of 20+ years. “There are many factors for success, but for me, #1 is knowledge. I am successful because I made time to read every day and applied that knowledge to my business. I am successful because I invested in my ongoing education and learned from other millionaire personal trainers.”

Sam explains there are 10 other reasons fitness marketing efforts may fail miserably:

1.    Procrastination: People tend to make too many excuses when they should just be making time.
2.    Disorganization: Trainers should have a daily task list to ensure goals are met.
3.    No Automation: Without a system, a trainer will feel totally lost and will also waste loads of time.
4.    Stinginess: It takes money to make money! Trainers need a reasonable fitness marketing budget.
5.    Lack of Presence: Trainers should be everywhere: online, in their communities, in the newspaper.
6.    Cowardice: Fit business professionals need to have the confidence to ask clients for referrals.
7.    Poor Service: No amount of fitness marketing can save someone who is not professional.
8.    Too Much Ego: Many people cut off their noses to spite their faces, all due to inflated egos.
9.    Lack of Persistence: Some trainers throw in the towel before they’ve even started to sweat.
10.    Laziness: Good luck doesn’t just come to people. They are seeking out opportunities all the time.

Sam Bakhtiar explains that, at one time, he was working 50-60 hours a week trying to get his fitness marketing business going. He didn’t have any systems in place and he just cobbled together a strategy that involved putting a hand into every honey pot. After participating in several mentorship programs with millionaire personal trainers, he learned the secrets to success were not so mysterious after all.

“In a nutshell, I teach fellow personal trainers how to automate parts of their business to free up their time and also to create multiple revenue streams that will work to generate profits for them 24/7,” Sam says. “I take an objective look at their current business models and give helpful advice that will slash expenses, close more contracts, and yield bigger profits. Lastly, I introduce people to my network of successful entrepreneurs, which will give them a leg up on their competition because they’ll be part of the ‘Millionaire’s Club.’”    

Ambitious personal trainers are encouraged to visit for more information on Sam Bakhtiar’s fitness marketing mentorship opportunities in 2012.

About Sam Bakhtiar

Sam Bakhtiar is a Persian-born American with over twenty years of experience in fitness training and body building. After completing B.S in Premed and Nutrition, Sam also received a degree of doctorate of Chiropractics. Along with being one of the best fitness trainers, Sam is also a business and marketing expert. After establishing a successful fitness training business with substantial income, Sam is helping other professionals in the industry to achieve their business goals. For more information, please contact using the following information.

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Sam Bakhtiar
Fitness Concepts


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