(PRWEB) October 11, 2012
5StarControl has issued their support of for FiveStars after a recent piece in Forbes which profiles FiveStars, a company which provides universal loyalty cards that can be used by small businesses.
5StarControl stated that small businesses are going to be entranced by the Forbes article about FiveStars (which is not affiliated with 5StarControl) and the benefits that can be reaped by the use of their small business universal loyalty cards. "This is an excellent option for consumers that want to reap the benefits of rewards programs, but may shy away due to the inconvenience of carrying multiple cards. This also provides a way for businesses to see the shopping habits of consumers," stated 5StarControl.
Consumer loyalty cards were first appeared in the 1980s, with one of the first being the American Airlines’ frequent flier card in 1981. For many years, retail businesses have offered loyalty programs with rewards for customers who continue to buy their products or visit their stores. They originally started with consumers being rewarded for collecting things like tickets or box tops, and then redeeming them for prizes. Now, loyalty cards are similar to credit cards, and are usually swiped every time a purchase is made. This has been a boon to retailers, as it keeps all of the information on the card, and also allows businesses to analyze information about consumer habits and returning customers.
FiveStars was founded in 2010 by former marketing and customer loyalty executive Victor Ho. The idea of the FiveStars card was to create one loyalty card that can be used everywhere, instead of numerous cards, one for each particular business. While the FiveStars card can be used at any number of businesses, each business retains full control over the rewards and features of their loyalty program. The benefits for small businesses using FiveStars include access to their large network of card holders, as well as advanced data analysis and tracking that can be used in various forms of local business online marketing.
Forbes is one the biggest names in financial and business media. Forbes is primarily a bi-weekly magazine focusing on news and analysis of economic and business issues. It was begun in 1917 by B.C. Forbes, and has remained a family business, with the current CEO being former presidential candidate Steve Forbes. Forbes is famous for publishing its yearly list of the world’s billionaires. Articles, videos, and blogs are also published on the Forbes internet portal, forbes.com.
Forbes’ profile of FiveStars points out the many advantages of the card for small businesses. They are able to create and utilize a loyalty reward program without having to build it from the ground up. Additionally, according to the article, the data collected on customers’ habits can be extremely useful for small businesses when planning online marketing campaigns and in maintain a good reputation. For more information on internet marketing, 5StarControl highly recommends the works of media guru Frank Kern.
5StarControl is a forum on small business matters in the area of reputation management.