Web Analytics Experts Announce “Five Top Lessons Web Analysts Can Teach the CEO” Webcast

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Jim Sterne, President of the Web Analytics Association, and Akin Arikan of Unica Corporation Will Offer Business-Driving Tips and Techniques.

On September 14, 2006, at 2:00 p.m. ET, JupiterWeb will host a webcast entitled, “Five Top Lessons Web Analysts Can Teach the CEO.” Jim Sterne, president of the Web Analytics Association and conference director of the Emetrics Summit, and Akin Arikan, director of segment management for Unica® Corporation, will discuss the ways web analytics can influence the entire enterprise and deliver business-driving insight that web analysts can offer their CEOs.

Web analytics today extend far beyond click-throughs and page views. With many different metrics across marketing channels, web analysts must measure trends and use them to optimize discrete business processes. With these trends, they have a unique view into the hearts and minds of the marketplace. It is vital for web analysts to communicate directly with the CEOs who are responsible for applying this knowledge to overall marketing strategies and business objectives.

During the webcast, Jim Sterne and Akin Arikan will cover the top lessons web analysts can teach the CEO, including the value of web analytics for:

  • Turning marketing into a more accountable process,
  • Optimizing internal, web-enabled processes,
  • Testing strategy messages,
  • Testing new products and services, and
  • Gaining insight into the entire marketplace.

“Five Top Lessons Web Analysts Can Teach the CEO” is sponsored by Unica, a leading global provider of Enterprise Marketing Management software. Unica will also sponsor the Emetrics Summit this October 16-18 in Washington, D.C.

The Emetrics Summit brings together web analysts, marketing professionals and business intelligence experts for unsurpassed networking and top-level sessions on marketing optimization, business implementation, web performance monitoring, voice of the customer and more. Based on the theme, “The Big Picture,” the Emetrics Summit will map web analytics to overall business values and delve into the ways companies can use metrics to optimize their marketing objectives.

To find out more about the free, one-hour webcast on September 14, please visit: http://cp.jupiterweb.com/index.php/2986_reg2.

For more information on the Emetrics Summit, or to register, please visit: http://www.emetrics.org.

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