ATP SD Trio Professional Plus Flash Card Snags Prestigious CES Innovation Award

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The World’s Most Consumer Friendly Flash Storage Product Achieves Highest Recognition at the 2007 Consumer Electronics Show (CES)

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We are truly honored to have the SD Trio Professional Plus be recognized by the Consumer Electronics Association. This achievement further demonstrates our ongoing commitment to deliver to the marketplace the most innovative, easy-to-use and highest quality flash memory products.

ATP Electronics® Inc., an industry leading manufacturer of flash media storage products, announced that its SD Trio™ Professional Plus flash card product was recently selected as the winner of the Innovations 2007 Designs and Engineering Award in the Computer Accessories category. ATP will be showcasing the SD Trio Professional Plus at the CES in Sands Expo Las Vegas, January 8-11, 2007, booth# 71416. The SD Trio Professional Plus will also be displayed at the Innovations 2007 Showcase booth #68747 at the Sands Expo and Convention Center.    

“When we developed the SD Trio Professional Plus, we wanted to eliminate the consumers’ confusion in purchasing the right memory card format for their phones, cameras and PDAs,” said Michael Plaksin, ATP Vice President of Flash Memory Media Sales. “We are truly honored to have the SD Trio Professional Plus be recognized by the Consumer Electronics Association. This achievement further demonstrates our ongoing commitment to deliver to the marketplace the most innovative, easy-to-use and highest quality flash memory products.”

The SD Trio Professional Plus accomplishes this complete compatibility by utilizing an ATP high speed microSD card along with two different SD adapters and a USB reader. The Trio Professional Plus allows for high speed file transfer and for maximum performance of multimedia features, such as high-resolution photography, video streaming, and MP3-playing capabilities on mobile devices. Built with ATP’s distinctive SIP (System-in-Package) manufacturing technology, this card is fully waterproof and extreme temperature resistant.

ATP also offers the SD Trio Professional, offering compatibility for all three SD formats (micro, mini and SD), without the USB interface. Both the SD Trio Professional and the SD Trio Professional Plus are available for sale at Micro Center, Fred Meyers, King’s & Smith’s Superstores, TigerDirect.com and Costco.com. For more information, please visit http://www.atpinc.com or contact via email.

ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brand or product names are trademarks or registered trademarks of their respective holders. The Innovations Design and Engineering Award is based upon descriptive materials submitted to the judges. CEA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

About ATP

Founded in 1991, ATP is a premier manufacturer of high performance and durable flash digital media solutions as well as top quality memory module products. Using its unique SIP (System-In-Package) packaging technology, ATP differentiates itself from the competition by offering highly durable flash memory solutions. In addition to high performance, ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or contact via email.

Press Contact:

Daphne Jang

TEL: 408-732-5859     

Fax: 408-732-5055     

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