We are thrilled with the turnout for Baskin-Robbins Flavor Debate '08 and hope it has helped to excite and inspire Americans to vote on November 4
CANTON, Mass. (PRWEB) October 21, 2008
From Sept. 2 through Oct. 20, 2008, Baskin-Robbins invited ice cream lovers from all flavor affiliations to vote with their taste buds and choose between Baskin-Robbins two new election-inspired flavors: Whirl of Change and Straight Talk Crunch. Voters of all ages were able to cast their ballots at any of Baskin-Robbins 2,700 stores nationwide and online at http://www.baskinrobbins.com.
"We are thrilled with the turnout for Baskin-Robbins Flavor Debate '08 and hope it has helped to excite and inspire Americans to vote on November 4," said Scott Colwell, Baskin-Robbins global marketing officer. "The Baskin-Robbins Flavor Debate provided a snapshot of America's views by opening the doors for citizens of all ages to voice their choice before Election Day."
The Baskin-Robbins Flavor Debate '08 was a close race throughout the six week polling process, mirroring the true head-to-head race between Senators Obama and McCain. In the end, every vote mattered and Whirl of Change came through with a slight two percent lead over Straight Talk Crunch. While the Flavor Debate election polls closed on Oct. 20 at midnight, the limited edition election flavors will remain available at all Baskin-Robbins stores through Election Day, while supplies last.
The Flavor Candidates:
Whirl of Change (D): Peanut-nougat ice cream whirled with chunks of chocolate-covered peanut brittle and a caramel ribbon
Straight Talk Crunch (R): Caramel ribbon, chocolate pieces, candy red states and crunchy mixed nuts swirled into White Chocolate ice cream
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 29th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 5,800 retail shops in more than 30 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit http://www.baskinrobbins.com.