Afterburner, Inc. to Provide Lead Speakers to Discuss Flawless Execution Principles at the Coca-Cola Company's 125th Anniversary and Veterans Day Commemoration

Share Article

Coca-Cola Selects Afterburner, Inc. Fighter Pilots to Kick-Off Veterans Day Ceremonies with Business Process Improvement Initiatives in Atlanta, GA

Afterburner, Inc. and The Coca-Cola Company to honor veterans with a commemoration ceremony on November 10.

Sharing Flawless Execution lessons learned from combat missions and showing how these business process improvement initiatives are applicable in today's business arena are skills any company can use and exploit.

Afterburner, Inc., a leading corporate team building, training, and consulting firm based in Atlanta, Ga., and the global authority on the Flawless Execution(SM) model was recently chosen to open Coca-Cola's 125th anniversary and Veterans Day commemoration ceremonies with a keynote speech featuring revolutionary business process improvement initiatives at the Coca-Cola Global Headquarters in Atlanta, Ga. on November 10, 2011.

Coca-Cola, a global leader in the beverage industry, has hosted public Veterans Day Commemoration Ceremonies for 11 years. This year, the company selected Afterburner to lead the Veterans Day ceremonies because of its strong military heritage, in order to celebrate, recognize and honor the many men and women veterans at Coca-Cola and across the nation. Coca-Cola currently employs over 900 veterans.

Afterburner was founded in 1996 by Jim "Murph" Murphy, a U.S. Air Force fighter pilot who incorporated zero-tolerance-for-error military aviation principles into innovative business process improvement initiatives that have revolutionized over 25% of U.S. Fortune 500 companies. Experienced fighter pilots Patrick "Lips" Houlahan and Cheryl "Meff" Meffert will be presenting on behalf of Afterburner to Coca-Cola's leaders, managers and team members, and will also be broadcasted across Coca-Cola's closed-circuit television network. The team will draw from Afterburner's signature Flawless Execution(SM) principles to honor and observe Veterans Day.

"We are honored to have the opportunity to be the lead speakers and to be able to discuss our Flawless Execution(SM) model and its business process improvement initiatives at Coca-Cola's prestigious Veterans Day Commemoration in 2011," said Patrick "Lips" Houlahan. "Afterburner hopes to pay tribute to the many men and women veterans within the company and across the nation, as we are a proud supporter of our Armed Forces service members. Our company has consistently supported these individuals throughout the years, and we are pleased to once again be able to pay homage to our United States veterans."

"As a retired U.S. Army Officer, I am extremely proud of Coca-Cola and what they do to recognize and thank those that served and are currently serving in our Armed Forces," said John W. Phillips, Founder and Chairman of the Coca-Cola Veterans Day Program. "Having Afterburner, Inc. at this event will show how planning done in the military can certainly transfer to the corporate world. Sharing Flawless Execution(SM) lessons learned from combat missions and showing how these business process improvement initiatives are applicable in today's business arena are skills any company can use and exploit."

To learn more about Afterburner's opening keynote for Coca-Cola's 11th Veterans Day Commemoration Celebration, please visit or call 877-765-5607. For more information about Coca-Cola's 125th anniversary and Veterans Day Commemoration, please visit

About Afterburner Empower

Known as the Flawless Execution experts, Afterburner is a group of elite military professionals and military fighter pilots who train leaders how to stay alive and prosper in today's hostile business environment. With a proven track record of success, the company has grown to be a worldwide business phenomenon. The Afterburner team has trained over 25% of the Fortune 500 companies to do what makes a company and its people successful – execute a winning plan through Flawless Execution tools and techniques, including Empower, a solution focused on keynote speeches and the legendary "Afterburner Day" team-building experience. Producing some of the highest impact keynotes and corporate seminars and team-building programs available, Afterburner helps create ROI in companies around the world. For details on Empower, please visit

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott Leonard
Visit website