CaterTrax Makes Online Ordering More Appetizing

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CaterTrax, the leading provider of enterprise catering and foodservice management solutions, announced the release of its Flexible Skin. The new skin now comes standard on CaterTrax ordering websites for all modules. The Flexible Skin gives clients the option to incorporate their company logo and customize colors and background images to support their brand.

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Each of our clients is unique. They need flexibility and customizable features so that their website represents their business and entices customers to place orders.

Creating a professional CaterTrax site that represents key brand elements just got easier with the CaterTrax Flexible Skin. The Flexible Skin is a new dynamic website template and is the latest enhancement to the CaterTrax Platform. This is the standard skin for Catering, Take-Out, Store, and Floor Stock Module ordering sites.

The new skin allows clients to present a polished image online while maintaining brand integrity. Clients can now incorporate their background images, company colors, and logo, allowing them to extend their branding to their ordering site. The flexibility of the new skin provides a richer user interface for customers. CaterTrax also offers professional services and has designed hundreds of custom skins that provide even further customization.

“Appearance can make or break a website,” said Kim Hoffman, Director of Marketing. “For some of our customers, this is their only online presence and they need to represent what is unique about their business. And for others, their CaterTrax site is an extension of a larger corporate site and they need to present a seamless customer experience.”

This latest enhancement makes CaterTrax websites even more flexible and professional looking. The Flexible Skin is the latest set of customizable features available to clients. The company offers a variety of widgets such as surveys, calendars, and coupon redemption that allow its clients to better engage, inform, and serve their customers.

The Social Media Bundle, released this past March, allows clients to leverage powerful marketing tools such as Twitter, QR codes, and coupons. CaterTrax users can also incorporate rotating imagery in their site design to promote specials, seasonal menus, and events. Sliders and the social media features are a great ways to drive sales and grow business.

“We’re constantly looking for new ways to make our ordering sites even better,” Said Tom Donohoe, Vice President of Product Development. “Each of our clients is unique. They need flexibility and customizable features so that their website represents their business and entices customers to place orders.”

About CaterTrax

CaterTrax is an industry-leading SaaS company specializing in foodservice management software. The company was started with a core mission: to improve the lives of foodservice professionals. Created by caterers for caterers, the CaterTrax Platform was born out of years of industry experience. The software was initially developed to run the family catering business more efficiently. Since its formal launch in 2000, thousands of sites have implemented CaterTrax solutions in a variety of industries across North America.

CaterTrax allows its clients to implement custom solutions by offering a suite of highly configurable modules that seamlessly integrate together. The platform helps users promote, grow, manage, and sustain their businesses by streamlining back of the house operations and driving more business to the front. Regardless of market segment, in CY 2011, clients on average had a 15% growth in sales revenue, number of orders, and order size after implementing a CaterTrax solution.

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Deirdre Becker
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