Florist Service Standards Buck Industry Trends

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FlowerPetal's high service standards and competitive wages to Chicago based employees provides a positive ROI as well as happy customers.

We have a talented group of Chicagoans that make up the FlowerPetal team., a florist, has continued to find success in a simple mantra, provide a better experience than anyone else in the industry. What that means to, a Chicago based e-tailer for same day flower delivery is ensuring customer satisfaction and more importantly ensuring customer sentiments upon completion of each flower delivery. does this by creating a standard that no other company is willing or able to meet. That simple philosophy is earmarked in all areas of the operation. Behind the scenes employees at are provided with competitive wages and benefits so as to allow the company to maintain their customer service center in downtown Chicago. Many of's competitors outsource their call centers somewhere in Asia. finds that a cultural disconnect is a road map to continual customer service catastrophes. "Not every one in the world thinks the same way when it comes to the many sentiments that are conveyed with flowers. These sentiments oftentimes come on the heals of what most Americans consider social obligations, such as a birth or a funeral," said Mark Benjamin co-founder of "If the people responsible for handling those sentiments do not understand the many sensitivities or the timeliness of the moment, all can be lost." added Benjamin.

Employee empowerment at is one of the other major keys to ensuring its customers' sentiments. The florist gives each employee the power to make a decision that best suits the needs of the customer. Many times the recipient of flowers is in a hospital, and unbeknown to or the customer, the recipient is discharged during the delivery process. It is not always possible to re-deliver to the home of the recipient, and employees are given the ability to satisfy the customer in these situations.

"Chicago is one of the greatest cities in the world, and with that comes all the talented and intelligent people who want to be here," added Benjamin. "We have a talented group of Chicagoans that make up the team."

About - Founded in 2003, is the service leader in same day flower delivery. prides itself on paying its 100% American workforce a living wage and on being a conscious steward of planet Earth by offsetting all carbon associated with its flower deliveries. The recipient of many industry awards for satisfaction and value, continues to strive toward creating a more enjoyable experience for its customers. handles the delivery of flowers in all 50 states and Canada.


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Mark Benjamin