Fluid Talks Up Social Shopping at Shop.org

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Connect with Fluid at this year’s Shop.org Annual Summit to learn about the latest in social retailing.

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Fluid is showcasing new developments and best practices in social ecommerce, and invites ecommerce and digital commerce managers at top brands and retailers to experience Fluid’s latest work and technology at the following venues around the show.

Fluid, the digital shopping innovator, has an extensive presence at this year’s Shop.org Annual Summit in Boston (September 12-14, 2011). Fluid is showcasing new developments and best practices in social ecommerce, and invites ecommerce and digital commerce managers at top brands and retailers to experience Fluid’s latest work and technology at the following venues around the show.

See leading Design and Technology. Fluid is located at booth #104. Stop by and see our reel of customer work for the top brands in retail and fashion. See live demos of some of the world’s most effective branded ecommerce experiences, as well as Fluid’s Social Merchandising SaaS Solutions, which are available to brands, retailers, and agencies to enhance existing ecommerce platforms and drive conversion. Don’t forget to enter to win one of three Vespa Scooters in the “Join the Open Commerce Road” promotion sponsored in conjunction with Demandware.

Catch Fluid and its customers on the podium. Attend these two sessions and learn how visionary retailers are weaving meaningful social interaction into their ecommerce websites:

“Social Commerce in the Trenches — Retail Success Stories”
Tuesday, 9/13/11, 1:30 - 2:30PM, Breakout Room 4
Chris Wilson, CMO of Fluid customer eBags.com will discuss their new site launch (handbags.com), for which they worked with Facebook and Fluid to innovate and incorporate best practices to integrate social interaction into ecommerce. Chris will preview some of the advanced social shopping features that will launch shortly.

“Looking Ahead to 2012: Content Driving Commerce”
Tuesday, 09/13/2011, 3:15 - 4:15PM, Breakout Room 2
Our own Andrew Sirotnik, chief experience officer at Fluid, is hosting a panel that explores how forward-thinking brands and retailers are turning sterile ecommerce sites into “digital flagships.” By employing content-rich strategies that blend brand and shopping, these marketers deliver uniquely differentiated experiences that delight consumers and drive conversions. The panel includes:
AHA Life – Shauna Mei, Founder & CEO
CLAD – Amber Benson, VP Marketing
Sears KCD Brands – Anuj Vedak, Director of Digital Marketing

Fluid: Digital Shopping Innovation
Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements and the Fluid Retail Experience Platform. Founded in 1998 and with offices in San Francisco and New York, Fluid’s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: Coach, Diapers.com, Nine West, Reebok, Sears, The North Face, and Vans. For more information, visit http://www.fluid.com, and follow us on Twitter @Fluid or Facebook FluidInc.

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