Technology Commercialization Industry Gets Boost as Boeing's Intellectual Property Management Organization Partners with Fluid Innovation

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Boeing joins top companies in offering software assets to buyers through company's virtual innovation marketplace.

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As a developer of unique software assets, we are thrilled that Boeing considers our firm's marketplace as an enhancement to their software licensing organization

Fluid Innovation today announced that it entered into a reseller partnership with The Boeing Company (NYSE: BA). This reseller partnership allows the Boeing Intellectual Property Management organization to offer certain software assets in Fluid's virtual innovation marketplace. Boeing will have access to Fluid's growing list of buyers - over 1,000 independent software vendors (ISVs) - that were profiled and categorized into a software industry taxonomy that facilitates opportunity matching.

Boeing joins over a dozen Fortune 500 firms and leading universities such as: Lockheed Martin, Microsoft, MITRE, Northrop Grumman, SAIC and Texas A&M University among others. Fluid Innovation's marketplace offers hundreds of new and unique innovations - tailored especially for small to mid-sized ISVs looking to grow their software business through commercialization.

"As a developer of unique software assets, we are thrilled that Boeing considers our firm's marketplace as an enhancement to their software licensing organization," said Tom Hochstatter, vice president of business development for Fluid Innovation. "Boeing will bring a caliber of software innovation that will set our marketplace apart from all others."

Today, Fluid Innovation focuses its technology commercialization marketplace on software built by large companies who developed software for their internal use. Major U.S. companies spend $75 billion each year developing software for internal use. A significant portion of that software innovation has external viability yet there is no mechanism for these firms to find avenues to commercialize software assets. Fluid Innovation provides the mechanism where buyers can review new software assets and sellers have an efficient means to sell the software. This process is called Open Innovation and while Fluid Innovation didn't invent Open Innovation or Software Commercialization; they are committed to making it more efficient and productive for sellers and buyers.

Boeing's selected software assets on the Fluid marketplace can be reviewed at http://www.fluidinnovation.com.

About Fluid Innovation
Fluid Innovation, founded in 2005, is revolutionizing the process of turning ideas into innovation. Fluid helps Fortune 500 enterprises generate revenue by discovering, assessing, and licensing their internally developed technologies to companies that commercialize and market them. To learn more, email pr @ fluidinnovation.com, or visit their website http://www.fluidinnovation.com.

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Karen Siuda

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