Energy Drinks Distract Athletes: Harvard Researcher Identifies Alternative to Increase Focus and Performance

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Jittery energy drinks disrupt physical performance. Brain Institute Director identifies new GungHo Focus Shot that may improve focus, performance and endurance.

Ninja Like Focus, Concentration and Memory Recall.

Ninja Like Focus

GungHo is the only energy shot or drink that contains natural ingredients at proven effective doses to improve focus & concentration. GungHo will increase levels of critical neurotransmitters in the brain over time -- Dr Renshaw, Dir, Brain Institute

Jittery energy drinks disrupt physical performance. Brain Institute Director identifies new GungHo Focus Shot that may improve focus, performance and endurance.

Caffeine Distraction

Athletic prowess like never before. “Red Bull gives you wings.” Such are the promises of energy drinks. It’s more like false hope. “Caffeine cuts both ways. It can reduce performance as well as enhance it,” says Dr. Dan Mowry. “That is why most energy shots or drinks fail at both ends of your workout. The initial buzz and jitters disrupt focus and goal-oriented, physical performance. Critical compositional imbalances provoke the resulting “crash.”

Other Stimulants Unproven

Energy drink manufacturers claim that combining stimulants from B vitamins and amino acids like taurine provides extra energy. Here’s the thing about B vitamins in energy drinks: They don’t actually work. As the chairwoman of Sports, Cardiovascular and Wellness Nutritionists for the American Dietetic Association said in an interview with the LA Times: “It’s brilliant marketing, but it doesn’t have any basis.” Vitamins B6 and B12, in large doses, have been found to contribute to numbness and tingling in the hands and feet; insomnia; hyperthyroid; and the degeneration of vital organs, such as the liver, kidneys, and nervous system.

The physical benefits of taurine have been deemed “scientifically doubtful.” Researchers from the University of Wisconsin found that caffeine and taurine together contributed to a marked increase in blood pressure and bradycardia (a potentially dangerous decrease in heart rate). “Simply ingesting caffeine, no matter what kinds of vitamins, amino acids or steroids may be added to it, stimulates just one neurotransmitter category and thereby can promote imbalance,” said Dr. Mowry.

Yet “there’s good evidence that caffeine is ergogenic,” said Dr. Erin Duchan, co-author of a review of the current science about energy drinks for athletes, published recently in The Physician and Sports Medicine. “It can, in the right circumstances, improve athletic performance,” she added. So how does one strike the correct balance with caffeine for optimal performance?

Brain Energy Key for Sports?

A new focus shot – GungHo (Chinese for “work in harmony”) claims to provide the balanced increase in mental and physical energy that athletes crave. Said Dr. Perry Renshaw, former Harvard professor, Director at the Brain Institute and renowned brain health scientist: “GungHo is the only energy shot or drink that contains natural ingredients at proven effective doses to improve focus and concentration. Unlike other energy products that deal with short-term energy and no lasting impact on brain energy, GungHo will actually increase levels of critical neurotransmitters in the brain over time.”

Why care about “brain energy” and “neurotransmitters” when working out? Neurotransmitters increase your ability to metabolize fat and help to suppress your appetite. While the brain makes up only two percent of a person’s body weight, it consumes roughly 20 percent of the body’s energy when at rest. When performing difficult physical activities, the brain needs even more energy. Also, “this cognitive boost improves the activity of neuro-hormones that act to offset, even eliminate, the jittery side effects of caffeine while increasing one’ ability to maintain focus on the exercise itself. Mental alertness is often more important for success than physical energy, for athletes,” said Mowry.

GungHo is formulated to offer energy once your muscles are tired (increased choline supports the re-synthesis of muscle). With zero sugar, just four calories and no carbonation, is GungHo the ultimate complement to physical performance? “No, nothing replaces sleep, eating well and drinking lots of water. But if you want a boost of smooth physical and mental energy, then try GungHo,” says Mason, Co-Founder.

Read the white paper or purchase GungHo exclusively online at GoGungHo.com

About GungHo
GungHo is an energy shot for the brain. It was launched by Go GungHo, Inc. out of Salt Lake City, UT in early 2012. More than simple alertness, GungHo’s proprietary blend of ingredients are proven to increase focus, concentration, memory storage, and memory recall, while typically avoiding the harsh rush, jitters, and crash common with other energy products.

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