Ascender Launches Fontslive.Com: New Service Helps Web Designers & Developers Enhance Brand Consistency, On-Screen Readability

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Fonts expert Ascender Corp. is now offering FontsLive.com, a collection of premium quality web fonts that are optimized for reading on screen, making it easy for web designers to browse for fonts by style as well as see the actual web font quality in their web browser.

Fonts expert Ascender Corporation has launched http://www.FontsLive.com , a new service for web designers and developers seeking high quality fonts to format websites with CSS @font-face using licensed downloadable fonts instead of system fonts or headline graphics. Ascender, known for the creation of screen and user interface fonts for Microsoft, Google, Motorola, Nokia and other leading technology companies producing everything from video games to mobile phones, launched the site this week. FontsLive.com leverages the Ascender Web Fonts platform, using the CSS @font-face rule and downloadable fonts.

Instead of programming images to represent fonts, use of FonstLive.com allows developers and designers to utilize the real font, eliminating a step within the production process. FontsLive.com delivers web fonts to all major desktop browsers and mobile devices including the iPhone and iPad. Via the site, web designers and developers can select both web and traditional desktop font licenses from Ascender’s extensive list of type foundry partners; increasing brand consistency by closing the “brand gap” and ensuring their brand image is consistent from print to the web.

“Our FontsLive service solves a major issue that plagues other web font solutions, readability,” said Bill Davis, vice president of Ascender. “Since not all fonts render well on-screen, we deliver fonts that are optimized for web readability by our experienced team of type designers, and provide a distinct advantage for web designers and developers, and ultimately, the brand image.”

Davis said Ascender is noted for its expertise in designing and developing hinted TrueType and OpenType fonts for reading on-screen. Led by industry expert Tom Rickner, the Ascender team reviews each font to ensure it meets superior standards for display at text or headline sizes.

FontsLive.com allows web designers and developers to use real fonts on their website, eliminating the use of images and text replacement techniques including JavaScript, Flash and VML. This allows websites to be more accessible, search-engine friendly and easily editable by not locking text into a graphic format. FontsLive.com uses the Ascender Web Fonts platform, produced in collaboration with DevBridge, Inc. a Chicago-based web development firm.

“Every web browser has peculiarities and technical issues that must be overcome to have web fonts download and display properly,” said Tomas Kirda, chief technology officer of DevBridge. “We created a clean, efficient and flexible system, and gave full power and control to our users. By focusing on performance, we securely deliver fonts optimized in the right format for each browser.”

FontsLive.com offers web fonts as part of a cloud-based hosted service, and also for self-hosting by larger websites. A free 30 day trial is offered for web designers and developers. More information is available at http://www.fontslive.com .

About Ascender Corporation:
Ascender’s founders are font industry experts who have been involved in developing many of the most important and influential fonts used in computers, mobile devices, consumer electronics and software products. Ascender provides multilingual, custom font development for a wide range of customers including creative professionals, enterprises, software developers and hardware manufacturers. Ascender also provides an extensive collection of TrueType & OpenType fonts for download to graphic designers and consumers through its font websites, including http://www.AscenderFonts.com.

About DevBridge:
DevBridge specializes in web application development and e-commerce systems. DevBridge provides innovative technology solutions for a variety of business problems and opportunities. DevBridge is based in Chicago, IL. http://www.devbridge.com

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