Erie, Pennsylvania (Vocus) April 12, 2010
Bensur Creative Marketing Group recently developed the brand identity and packaging for IQ Health, RCPharma’s new private label line of over the counter medications and supplements. Bensur also developed a new corporate web site, collateral materials, and a trade show display for RCPharma.
Bensur Creative Marketing Group specializes in private label and store brand food marketing. Their services include name and identity development, package design, marketing, advertising and public relations.
For retail channel customers, RCPharma provides an extensive catalog of private label and control brand over the counter medications, nutriceuticals, vitamins, and dietary supplements at exceptionally competitive pricing. The IQ Health brand will be marketed directly to retail channel customers to carry as their own brand name products and to institutional customers for use in health plans, hospitals and hotels among other uses.
The new IQ Health product line includes pain relief products, cough and cold remedies, sleep aids, laxatives and antacids, and vitamins nutritionals. RCPharma is also the exclusive Americas region distributor of Skin Benefits, a line of South Korean-manufactured skin-friendly products featuring herbal and botanical ingredients in natural, paraben-free formulations and recycled packaging.
To learn more about Bensur Creative Marketing Group visit http://www.bensur.com . To learn more about IQ Health, RCPharma’s new line of over the counter medications and supplements visit http://www.rcpharma.us .
Bensur Creative Marketing Group is a full service marketing company located in Erie, Pennsylvania. For more than 20 years, Bensur has been providing marketing and advertising services to a number of private label food and beverage companies as well as industrial, educational, tourism and business customers.