Barefoot Wine Founders and Celebrity Chef Launch Food and Wine Pairing App for iPhone

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Celebrity Chef, Bruce Riezenman, and Barefoot Wine founders, Michael Houlihan and Bonnie Harvey launch Pair It!, the quintessential food and wine pairing App for the iPhone.

Pair It! like a Pro.

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The Sonoma County Wine Country team of celebrity chef Bruce Riezenman and Barefoot Wine founders, Michael Houlihan and Bonnie Harvey, have officially launched, Pair It!, the quintessential food and wine pairing App for the iPhone (Pair It!).

Riezeman, an award-winning food and wine pairing expert, says Pair It! is a fun and comprehensive guide to pair food and wine on the go. It includes hand selected food and wine pairing suggestions, tips, and 'tricks of the trade' to help anyone from the novice wine drinker to the full-fledged wine aficionado to "Pair It! like a Pro."

With over 20,000 pairing suggestions individually selected, Pair It! contains a very comprehensive database, embodying years of Riezeman's professional experience choosing food and wine pairings for top wineries in Northern California and some of the country's premier restaurants. Pair It! makes this expertise comprehensive, user-friendly, educational and fun.

"Pair It! quickly and easily pairs meals with multiple wine varietals based on the user's wine preference from light to full-bodied. It also helps in choosing specific dishes that enhance the characteristics of the extensive wine choices," says chef Riezenman. "Pair It! is perfect for use in the home kitchen, to pair wine with weekly dinners, or for wine connoisseurs out on the town."

Pair It! includes many special features like "Swirl," a fun way to choose a dish or a wine to maximize your taste experience, the "Pronunciation Key", which demystifies wine names, and "Flavor Bridges" and "Pairing Tips," which gives insight into the basics of wine pairing. With Pair It! you can write notes, mark items as favorites, and share them via email. Pair It! also features a powerful search engine to find exactly what you're looking for.

Already well-received by the food and wine community, Pair It! has been recently featured in The New York Times by freelance writer Bob Tedeschi. "To get pairing suggestions from the kitchen instead of the bar, consider Pair It!, created by Bruce Riezenman, a chef based in Sonoma County, Calif." writes Tedeschi. "... Mr. Riezenman offers more context around his suggestions, which will help you refine your own choices."

For a limited time, Pair It! is available at the iTunes App Store at $2.99, two dollars off the regular price.

About Pair It!:
Pair It! was created by renowned wine pairing expert, menu planning consultant, chef and educator Bruce Riezenman from the Sonoma County Wine Country. His novel approach to wine pairing has won him praise and awards. Michael Houlihan and Bonnie Harvey are the founders of Barefoot Wine, now a division of E & J Gallo who acquired it in 2005, and are sought-after consultants for the wine industry. Pair It! was designed and built by Visual Q based in Oakland, CA. Visual Q is an experience strategy and design firm that works with clients to deliver great experiences for their web and mobile applications.

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Bruce Riezenman
Pair It!
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Alicia Dunams
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