FooMojo, Creator of Popular "Pokey" Facebook Application, Launches FooPets, World's Most Realistic, Interactive, Virtual Pets

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Lifelike Puppies and Kittens Provide Companionship, Entertainment and Help Teach Pet Care Education to Users of All Ages; Company Builds on Facebook Momentum with Launch of New Line of FooPets Kittens and FooPets.com Destination Web Site

FooPets.com

With the Internet adding another dimension to the everyday lives of people everywhere, FooPets are not merely virtual toys to their owners. Each one actually is alive in the online domain and is real with a unique personality. Our goal in creating FooPets is to enrich the lives of people with engaging, educational game play unlike any traditional virtual pet environment.

FooMojo, Inc., creator of the popular "Pokey" Facebook application with over 1 million active monthly users, today announced it has launched FooPets, the world's most realistic and emotionally engaging virtual pets for users of all ages. Nearly lifelike in appearance and behavior, FooPets interact just like real puppies and kittens and help teach adults, teens and kids how to better train and care for real-world pets. Because FooPets are completely web-enabled, they live in favorite online locations across the Internet including Facebook and MySpace profiles and the new FooPets.com Web site. FooMojo also announced today that it has unveiled a new line of FooPets kittens for immediate adoption and launched the FooPets.com Web site, a new online destination that expands the FooPets virtual environment with additional features, functionality and management capabilities.

"FooPets bring the positive interaction and companionship from pet ownership to the web world, where people now spend over a quarter of their waking hours," said Dr. Ron Hornbaker, veterinarian and founder and chief executive officer, FooMojo, Inc. "With the Internet adding another dimension to the everyday lives of people everywhere, FooPets are not merely virtual toys to their owners. Each one actually is alive in the online domain and is real with a unique personality. Our goal in creating FooPets is to enrich the lives of people with engaging, educational game play unlike any traditional virtual pet environment."

A New Breed of Virtual Pets - Online Companionship For Users of All Ages
Introduced in February 2008 as a test trial application for Facebook called "Pokey", FooPets puppies became one of the social networking site's fastest growing applications. Today, there are over 1 million active monthly FooPets users from around the world who connect and share in their FooPets experiences.

While many popular virtual pet environments were designed with cartoon-like features to target teens and kids, FooPets were modeled after real puppies and kittens and elicit deep emotional bonds with people of all ages. Easy to recognize due to their lifelike appearance and behavior, FooPets take on their own individual lives and develop unique personalities. Once adopted, they need daily care and attention and rely on their owners for food, water, playtime and affection. Owners are rewarded with FooPets currency, called FooDollars, for proper pet care that can then be used to purchase food, pet accessories and pet services. Over time, FooPets will continue to evolve by learning new tricks, responding to commands and aging from a puppy to a senior adult animal.

FooPets provide a fun, educational way of leaning how to better train and care for pets. An ideal educational tool to help parents teach their children about the responsibility and time commitment of pet ownership, FooPets also can help adults become better pet owners by learning proper training, common health concerns and the best care techniques. As part of a large community, FooPets help raise awareness for the global issue of hungry pets and how the greater population can work together in fighting this problem. By enabling users to easily identify pets that have not been fed or cared for properly, FooPets owners earn additional FooDollars by using their own food supply to feed and play with pets in need throughout the virtual environment.

Web-enabled well beyond any virtual pet environment available today, FooPets are portable across the Internet. With any web connection owners can easily care for their pets at any time, share experiences with other FooPets owners throughout the world and connect with Foopets service providers who can help with pet services such as pet sitting. Because the FooPets application was designed with rich social networking features, FooPets users can interact with one another and share pet care experiences. FooPets owners commonly interact by sending thank-you messages for help with feeding; asking or answering questions on the FooPets forum; and even snapping and sharing pictures of their pets using the FooPets camera.

Introducing FooPets Kittens and the New FooPets.com Web site
Introduced as a test application, known as "Pokey" and available exclusively on Facebook, originally only "Pokey" puppies could be adopted. Today, FooMojo has expanded FooPets to also include new breeds of kittens available for immediate adoption. Whether users prefer kittens, puppies or both, there are plenty of options for selecting adorable FooPets to provide individuals or entire families with companionship in the online world.

Also unveiled today, is the new FooPets.com Web site, the hub of the FooPets universe. With expanded features and functionality, FooPets.com provides users with a central location for managing their pets across the Internet and offers a richer FooPets experience with new environments, a larger FooPets store and over time, enhanced games and activities.

Availability and Pricing
Many different breeds of FooPets puppies and kittens are now available for adoption on different locations across the Internet. For Facebook and MySpace users, FooPets can be adopted free-of-charge through the FooPets application. FooPets are also available free-of-charge on the newly launched FooPets.com Web site. Additional fees apply to adopt more than one FooPet. Please visit the FooPets.com Web site for additional information, detailed pricing and adoption instructions.

About FooMojo, Inc.
FooMojo is the creator of FooPets, the world's most realistic and emotionally engaging virtual pets. The 3D puppy and kitten FooPets are "real" in nearly every sense, growing, playing, learning tricks, developing personalities, and requiring regular feeding and care. Users of all ages can adopt a FooPet on Facebook, MySpace, and the FooPets.com Web site, with more locations coming soon.

Aimed at enriching the lives of real people and animals with engaging, educational game play, FooMojo was founded in 2007 by Dr. Ron Hornbaker, a veterinarian who believes the special bond between people and their pets could be recreated online. FooMojo's creative and development efforts are led by a talented group of web developers, along with artists and animators from the feature film and gaming industries. Most importantly, FooMojo is committed to supporting real pets in need, and through its non-profit FooPets Foundation, works with leading animal-related charities such as the ASPCA and The HSUS.

Located in Redwood City, Calif., FooMojo is backed by notable investors including Softbank Capital, Softbank Corp. Japan, Mike Maples, Jr., Ron Conway and Baseline Ventures. For more information visit http://www.foomojo.com.

CONTACT:    
Lynne Cox
BlackBelt Strategies for FooMojo, Inc.
925-321-5285    
lynne@blackbelt-strategies.com        

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