FooMojo and Twentieth Century Fox Release Special Edition "Marley & Me" Virtual Puppy on Facebook and MySpace

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Fans can adopt their very own "Marley" FooPet featuring animated scenes recreated from the film.

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The basis of the Marley & Me story is the emotional attachment people form with their pets and how we are deeply impacted by the dogs, cats and other animals we grow to love so much

FooMojo, Inc., creator of the world's most realistic and emotionally engaging virtual pets, and Twentieth Century Fox today announced they have released the "Marley" FooPet, a special edition "Marley & Me" themed virtual dog available on Facebook and MySpace for users with the FooPets application and the newly launched FooPets.com website. Based on the autobiographical book by John Grogan and starring Owen Wilson and Jennifer Aniston, "Marley & Me" is about life, love, family - and the world's "worst" dog, a Labrador retriever named, Marley. The film opens in theaters everywhere December 25. Capturing the charismatic, playful essence of this rascally dog, FooMojo's Marley FooPet is a virtual, interactive replica of the movie's Labrador retriever complete with animation sequences recreated from the film. Fans around the world are now invited to adopt their very own Marley FooPet and share in the experience of owning this one-of-a-kind dog.

"In the movie, Marley teaches his family about love and the strong bond that makes a pet so important in our lives," said Bettina Sherick, vice president digital marketing, Twentieth Century Fox. "Whether you're a longtime pet owner or have never had a pet at all, we felt fans around the world should share in the positive experience of caring for their own personal Marley."

The Marley FooPet is now available on different locations across the Internet. For Facebook and MySpace users, Marley can be adopted free-of-charge through the FooPets application. Once acquired, users can adopt the Marley FooPet by following the application's instructions. Marley FooPet is also available free-of-charge on the newly launched FooPets.com website. After completing the website's free subscription process, users can access the adoption area and select the Marley FooPet option.

"The basis of the Marley & Me story is the emotional attachment people form with their pets and how we are deeply impacted by the dogs, cats and other animals we grow to love so much," said Dr. Ron Hornbaker, veterinarian, founder and chief executive officer, FooMojo, Inc., "We paid careful attention when creating the Marley FooPet and made sure he not only looks like the film's Marley, but acts like him too. Working with Twentieth Century Fox on this project has been an amazing experience. We're excited to be a part of bringing this wonderful character into the homes of fans everywhere and hope everyone enjoys their own personal Marley puppy."

With over 1 million active monthly users today, FooPets are the world's most realistic and emotionally engaging virtual pets for users of all ages. Nearly lifelike in appearance and behavior, FooPets interact just like real puppies and kittens and help teach adults, teens and kids how to better train and care for their real-world pets. Because FooPets are completely web-enabled, they are portable across Facebook, MySpace and the FooPets.com Web site with more locations coming soon.

Availability and Pricing
Free Marley FooPets are now available to fans worldwide at different Internet locations. On Facebook and MySpace, users will need to download the free FooPets application and adopt Marley during the dog selection process. On FooPets.com, users will need to complete the free subscription process and select the Marley option when prompted.

About FooMojo, Inc.
FooMojo is the creator of FooPets, the world's most realistic and emotionally engaging virtual pets. The 3D puppy and kitten FooPets are "real" in nearly every sense, growing, playing, learning tricks, developing personalities, and requiring regular feeding and care. Users of all ages can adopt a FooPet on Facebook, MySpace and the FooPets.com website, with more locations coming soon.

Aimed at enriching the lives of real people and animals with engaging, educational game play, FooMojo was founded in 2007 by Dr. Ron Hornbaker, a veterinarian who believes the special bond between people and their pets can be recreated online. FooMojo's creative and development efforts are led by a talented group of web developers, along with artists and animators from the feature film and gaming industries. Most importantly, FooMojo is committed to supporting real pets in need, and through its non-profit FooPets Foundation, works with leading animal-related charities such as the ASPCA and The HSUS.

Located in Redwood City, Calif., FooMojo is backed by notable investors including Softbank Capital, Softbank Corp. Japan, Mike Maples, Jr., Ron Conway, Baseline Ventures, and WizCo Japan. For more information visit http://www.foomojo.com or http://www.foopets.com.

About Twentieth Century Fox
One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.

CONTACT:
Lynne Cox
BlackBelt Strategies for FooMojo, Inc.
925-321-5285
lynne @ blackbelt-strategies.com    

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