The combination of emotion, opinion and expression has tremendous power to affect our brand reputation and we understand and embrace that. The Every Game Counts blog is the coolest way to listen to and engage the fans who are so integral to the game, its pageantry and passion.
Charlotte, NC (PRWEB) August 24, 2006
Charlotte, NC and Lexington, KY (PRWEB) August 24, 2006 -- NCAA Football is reaching out to bloggers within the Internet community with the launching of its first ever interactive blog on ncaafootball.com.
NCAA Football has partnered with Sports Media Challenge to create an online community where bloggers can participate in discussions about their favorite conference, team or football issue, enjoy video of classic games & bloopers as well as audio clips from top coaches. The http:“Every Game Counts” blog intends to become the gateway to all things NCAA Football.
“NCAA Football’s charge is celebrating all of college football and our new blog is a contemporary way that we can reach out to fans and enlist them to perpetuate the NCAA Football brand, ” said Executive Director of NCAA Football David Bertram. “On September first the Every Game Counts blog will enlist our most zealous fans, and reach out to young new fans with a fun and interactive forum.”
The NCAA Football blog will attract fans with:
-Celebrity Guest Bloggers – Among the game’s brightest stars to already commit to guest blogging throughout the season are National Champion Texas Coach Mack Brown, Tennessee’s Phillip Fulmer, & Notre Dame’s Charlie Weis;
Next-generation head coaches on the “Must Watch” list will chime in as well.
-platform for fans to discuss & learn about upcoming games, events & NCAA Football programs.
-Featured audio and video of classic games, bloopers, coaches’ interviews etc.
-Fun interaction showcasing fan spirit from favorite tailgating recipes to cheerleaders and the best of the bands.
-Links to stories offsite regaling the best of college football.
NCAA Football fans are among the most avid and loyal in all of sports. Since online word-of- mouth is built on a sense of community and passion a blog made perfect sense. Passion and community are part of the essence of college football and Fan Generated Media™ about the game is everywhere on the web. The NCAA Football’s Every Game Counts blog promises to engage college football fans of all ages.” said Sports Media Challenge President Kathleen Hessert. “Our goal is to create a virtual stadium where the college game is king every day of the week and fans can share their passion. “Every Game Counts” will quickly become a regular stop for fans around the globe to gab about all things football and add their perspective on its legacy. This promises to be the ultimate interactive site for NCAA Football fans.”
A recent report found that 50 million Americans and about 30 percent of the total U.S. Internet population visited blogs in the first quarter of 2005. “While blog audiences continue to grow dramatically, the variety of demographics make them most appealing,” continued Bertram. “The combination of emotion, opinion and expression has tremendous power to affect our brand reputation and we understand and embrace that. The Every Game Counts blog is the coolest way to listen to and engage the fans who are so integral to the game, its pageantry and passion.” So on August 31st visit the official Every Game Counts Blog or check it out starting on the homepage of NCAAFootball.com the official website of NCAA Football.
For further media inquiries, please contact:
Harold Kaufman at (504) 952-2036 or
Kathleen Hessert (704) 906-3600 or
Alison Reese, NCAA Football (859) 226-4349
About Sports Media Challenge http://www.sportsmediachallenge.com
Since 1988, http:Sports Media Challenge and President Kathleen Hessert have helped more than 100 leading university athletic departments, professional leagues, teams and world-class sports personalities protect and enhance their brands through strategic communications, consulting and training. A sampling of SMC’s clients over the years include: The Universities of Texas, Notre Dame, Tennessee, Stanford, NACDA, ESPN, NFL, PGA TOUR, MLB, NASCAR and NBA teams as well as NFL MVP Peyton Manning, Yankees Captain Derek Jeter, NBA great Shaquille O’Neal, and NASCAR’s Kasey Kahne. SMC President Kathleen Hessert has also worked extensively with the AFCA. SMC will be hosting a series of NACDA sponsored Webinars on Internet Buzz and the Power of Word of Mouth Marketing in the fall of 2006. Sports Media Challenge is an active member of WOMMA (The Word of Mouth Marketing Association).
was created in 1997 as a 501(c) 3, not-for-profit corporation to serve as the collective voice to promote college football. NCAA Football represents a coalition of the American Football Coaches Association (AFCA), the Collegiate Commissioners Association (CCA), the National Association of Collegiate Directors of Athletics (NACDA) and the National Collegiate Athletic Association (NCAA), which are the stakeholders for college football. The AFCA and NACDA began the effort in 1995 with the formation of College Sports USA. It’s mission is to improve, promote and protect college football for those who play, coach and support the game.