Designer Wear: A Global Outlook
San Jose, California (PRWEB) September 11, 2008
Designer wear embodies the ultimate in opulence, sensuality, creative expression and comfort utilizing the finest quality fabrics, technological innovation and workmanship. Discretionary income and higher availability coupled with Westernization in culture and habits fuel much larger expenditures in designer garments. Innovation in the design, marketing and offering a complete lifestyle system to a global customer is the key to growth in designer wear market. Proliferation of designer wear boutiques, high gloss fashion magazines, celebrity endorsements, the Internet, and the Television influence consumers' tastes and choices. For instance, launch of boutiques and specialty stores, celebrity line clothing, and fashion magazines had sparked interest in one-of-a-kind, elitist, chic designer merchandise. Online direct delivery of designer wear is fast catching up with companies driven by growing use of the Internet by the consumers. Many manufacturers and retailers are establishing websites to reach target customers through catalog sales and e-mailers.
Fitness clothing is one segment that never ceases to grow in terms of the constant innovations and stylish crossover wearing which adds to its marketability. Fashions and innovations in footwear market are mostly directed by athletic brands. Along with the demand for designer fitness footwear, market is also growing for high-end advanced performance sports apparel such as T-shirts to soak away sweat, designer gloves, and duffel bags.
Rich young professionals and highly individualistic persons with higher disposable incomes and an equally high desire to live it out in style constitute a major consumer group of the designer wear sector. Affluent parents opt for contemporary kids designer wear as a result of which, several apparel retailers have shifted their business focus from women's wear and men's wear to children's wear. Brand awareness is conspicuous in kids as young as 6 years old. Children are particularly informed about various brands available especially in product categories such as apparel and footwear.
Europe and the US are the major fashion hubs and trendsetters in the designer wear industry. Players in the designer wear segment typically comprise top fashion boutiques, designer labels, and 'premium' divisions of established apparel manufacturers, individual designers and others. Offering products to a select group of customers, these players bank heavily on the uniqueness and exclusivity factor associated with their brand names. Up-market companies also enter into licensing arrangements and establish exclusive international retail stores worldwide, to bolster the existing brand equities and exploit potential markets.
The report titled "Designer Wear: A Global Outlook", published by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a rudimentary prelude to the prevalent scenario in the global Designer Wear industry. Annotated with 11 information, and fact rich tables, the discussion attempts to both descriptively, and quantitatively capture trends in the global and regional markets. Key regional markets briefly abstracted include the United States, Canada, Europe, and France, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 246 companies worldwide.
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Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
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