Market Force and ConocoPhillips Receive Ventana Research Leadership Awards

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Ventana Research Leadership Award comes on the heels of Forbes’ America’s Most Promising Companies recognition.

Market Force and ConocoPhillips distinguished themselves as pioneers in Customer Excellence for their successful transformation of the customer experience

Market Force, a worldwide leader in customer intelligence solutions, and its client ConocoPhillips have received the Ventana Research Leadership Award for Customer Excellence. The Ventana Research 2011 Leadership Awards recognizes innovative companies and their customers that have most effectively achieved success through the use of people, processes, information, technology and best practices. This is the second recent honor bestowed upon Market Force, which was also recently named to Forbes’ list of America’s 100 Most Promising Companies.

Ventana Research selected ConocoPhillips for its implementation of Market Force’s customer intelligence solutions. It also instituted mechanisms to gather customer feedback and ensure every station carrying its brand adheres to the high standards that consumers want and deserve. Its customer intelligence program led to increased customer satisfaction and revenue growth.

“The Leadership Awards honor organizations across the world that have distinguished themselves in their approach to using business and information technology,” said Mark Smith, CEO and chief research officer of Ventana Research. “Market Force and ConocoPhillips distinguished themselves as pioneers in Customer Excellence for their successful transformation of the customer experience using technologies and processes that derived true business value.”

Through work with more than 350 of the world’s major brands, Market Force has culled a set of best practices that underpin retail performance and crafted a suite of customer intelligence solutions to enable companies to excel. Services include mystery shopping, customer satisfaction surveys, call center services and audits, as well as sophisticated analytics to tie those data to bottom line results, and a robust technology platform to host it all.

“It’s gratifying to see our hard work recognized by prestigious organizations like Ventana Research and Forbes,” said Janet Eden-Harris, chief marketing officer for Market Force. “These awards are a testament to the incredible work our team is doing, and they also validate the business results of our customer-driven clients like ConocoPhillips.”

For more information on Market Force’s customer intelligence solutions, visit

About Market Force Information
Market Force is the leading global customer intelligence solutions company for multi-location businesses, including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 125 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer intelligence solutions – from 600,000 field associates across North America and Europe who conduct mystery shopping, merchandising and retail auditing, to real customer surveys and proprietary decision-support tools. Its solutions provide a holistic view of the customer's on-site experience and identify the actions required at the store level to increase customer loyalty and improve financial performance. Market Force was named one of Forbes’ America’s Most Promising Companies in 2011. For more information, visit


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Rebecca Scanlan
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