Sway, Inc.: Shoutlet®
Social Media Marketing Application Now Available on the Force.com
AppExchange
from Salesforce.com
Customers can now deploy Shoutlet directly within Salesforce CRM to
distribute and track social media marketing campaigns
MIDDLETON, Wis. (Business Wire EON/PRWEB ) August 26, 2008 --
Sway, Inc. today announced the availability of Shoutlet for
salesforce.com’s Force.com AppExchange.
Shoutlet is a web-based application that provides marketers with the
latest social media and Web 2.0 features, from customizable widgets to
robust reporting and tracking capabilities. Built using the Force.com
platform, Shoutlet is immediately available for test drive and
deployment on the Force.com AppExchange at http://www.salesforce.com/appexchange/.
Shoutlet (http://www.shoutlet.com)
combines popular technologies such as Web 2.0 e-mail, podcasts, Really
Simple Syndication (RSS), widgets, mobile messaging (SMS) and video
syndication into one solution that professionals can use for all their
marketing initiatives. It is designed for marketing and communications
professionals who seek a user-friendly software platform that allows
them to create, distribute and track a variety of social media marketing
campaigns.
“Marketers are increasingly eager to attract
customers with Web 2.0 and social media,”
said Sway, Inc. CEO Jason Weaver. “Shoutlet
gives any company an intuitive, cost-effective way to generate sales
using Web 2.0 formats, and the latest rollouts make the product truly
indispensable for marketers.”
“Thousands of salesforce.com customers are
using the Force.com AppExchange to extend SaaS applications throughout
their businesses,” said Clarence So, CMO,
salesforce.com. “Shoutlet provides immediate
opportunities for salesforce.com customers to manage and track social
media marketing campaigns for their companies. Shoutlet’s
robust distribution and reporting features make it easy for any marketer
to get started using the best of Web 2.0 in a single place.”
About the Force.com Platform and AppExchange
The Force.com platform (http://www.force.com/)
reinvents the traditional development, deployment and distribution of
any business application. Developers, customers and partners can use
Force.com to easily create and deliver a new generation of
Software-as-a-Service applications. Force.com allows applications to be
easily shared, exchanged and installed with a few simple clicks via the
Force.com AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire
Software-as-a-Service community.
The Force.com AppExchange economy continues to expand, with thousands of
customers installing applications via the AppExchange. Customers of all
sizes can quickly and easily extend the benefits of
Software-as-a-Service business applications throughout their enterprises
using the Force.com AppExchange, found at http://www.salesforce.com/appexchange/.
About Sway, Inc.
Sway, Inc. is a leading social media marketing company based in Madison,
Wis. Founded in 2004, Sway executes highly targeted online marketing
campaigns using its proprietary Web 2.0 marketing platform, Shoutlet®.
Along with Shoutlet, Sway’s marketing
research services and campaign management services assist companies
seeking to reach customers through the latest social media marketing
techniques.
See the original story at: http://eon.businesswire.com/releases/force/shoutlet/prweb1251714.htm
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