Sway, Inc.: Shoutlet® Social Media Marketing Application Now Available on the Force.comAppExchange from Salesforce.com -- Customers can now deploy Shoutlet directly within Salesforce CRM to distribute and track social media marketing campaigns

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Sway, Inc. today announced the availability of Shoutlet for salesforce.com’s Force.com AppExchange. Shoutlet is a web-based application that provides marketers with the latest social media and Web 2.0 features, from customizable widgets to robust reporting and tracking capabilities. Built using the Force.com platform, Shoutlet is immediately available for test drive and deployment on the Force.com AppExchange at http://www.salesforce.com/appexchange/.

Shoutlet provides immediate opportunities for salesforce.com customers to manage and track social media marketing campaigns for their companies. Shoutlet's robust distribution and reporting features make it easy for any marketer to get started using the best of Web 2.0 in a single place.

Shoutlet (http://www.shoutlet.com) combines popular technologies such as Web 2.0 e-mail, podcasts, Really Simple Syndication (RSS), widgets, mobile messaging (SMS) and video syndication into one solution that professionals can use for all their marketing initiatives. It is designed for marketing and communications professionals who seek a user-friendly software platform that allows them to create, distribute and track a variety of social media marketing campaigns.

"Marketers are increasingly eager to attract customers with Web 2.0 and social media," said Sway, Inc. CEO Jason Weaver. "Shoutlet gives any company an intuitive, cost-effective way to generate sales using Web 2.0 formats, and the latest rollouts make the product truly indispensable for marketers."

"Thousands of salesforce.com customers are using the Force.com AppExchange to extend SaaS applications throughout their businesses," said Clarence So, CMO, salesforce.com. "Shoutlet provides immediate opportunities for salesforce.com customers to manage and track social media marketing campaigns for their companies. Shoutlet's robust distribution and reporting features make it easy for any marketer to get started using the best of Web 2.0 in a single place."

About the Force.com Platform and AppExchange

The Force.com platform (http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application. Developers, customers and partners can use Force.com to easily create and deliver a new generation of Software-as-a-Service applications. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via the Force.com AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire Software-as-a-Service community.

The Force.com AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend the benefits of Software-as-a-Service business applications throughout their enterprises using the Force.com AppExchange, found at http://www.salesforce.com/appexchange/.

About Sway, Inc.

Sway, Inc. is a leading social media marketing company based in Madison, Wis. Founded in 2004, Sway executes highly targeted online marketing campaigns using its proprietary Web 2.0 marketing platform, Shoutlet®. Along with Shoutlet, Sway's marketing research services and campaign management services assist companies seeking to reach customers through the latest social media marketing techniques.

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