Force Management, Sales Consulting and Training Leader, Expands Service to West Coast Customers

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Force Management expands their Channel Partner Program and their presence on the West Coast.

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Force Management has maintained a goal of expanding to the West Coast and we're pleased that these new Channel Partners will lead the charge

Force Management announces an expansion of their West Coast presence, headed by the latest affiliates in the Channel Partner Program, Jeff Fiedler, Bobby Knight, Dan Dawson and Dave Ethier. Force Management looks to expand their sales consulting and training reach in the area, with current West Coast clients including Blue Coat Systems, a technology leader in Application Delivery Networking and Security and Aster Data, who provides big data management and analysis for data-driven applications.

"Force Management has maintained a goal of expanding to the West Coast and we're pleased that these new Channel Partners will lead the charge," confirms Grant Wilson, Managing Partner at Force Management. "Their years of high-tech experience perfectly align with the needs of our customers. We're looking forward to a successful venture," points out Wilson.

These industry veterans bring with them decades of sales experience across a wide spectrum of categories. Bobby Knight has over 20 years of involvement with enterprise companies specifically focused on improving their organizational and individual sales effectiveness. His core competencies include process management, leadership and talent development, and negotiations. Jeff Feidler contributes a quarter century of sales and management experience, focusing on the design and implementation of effective sales initiatives, international management, and with CRM systems. Dave Ethier brings 25 years in the industry, focusing on new business development, managing enterprise accounts, and facilitating effective sales organization transformations. Dan Dawson has more than 20 years experience with enterprise technology, finance, and professional services sales and management, transforming product-oriented sales teams into highly effective, customer-oriented solution sales forces.

"I was referred to Force Management by one of the most respected people in the sales consulting and training industry and I know that they have created extremely relevant content for the conditions of today's marketplace," states Knight of his affiliation with Force Management. He goes on, "The Force Management founders and the people surrounding the content have exemplary reputations in the fields of selling and improving sales effectiveness."

Fiedler further iterates, "I'm impressed with their people, content and approach. I believe that the content and deliverables address the needs of the market. Force Management's ability to enhance the sales team's ability to deliver the right messages and optimize the use of existing and new processes and tools is precisely what the market is looking for."

This foursome will strive to grow the Force Management business on the West Coast, particularly in the high technology industry.

To learn more about Force Management or about the Channel Partner Program, visit them online at .

About Force Management:

Force Management offers customized sales consulting and training services, designed to help customers transform their sales organization. This sales transformation helps increase their sales revenue, and improve their sales margins and market share. Force Management works with clients to solve critical business problems through strategy and execution of high impact, comprehensive solutions that are highly differentiated in the marketplace and that consistently achieve measurable sales results.


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Kim Bastian
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