Sales Consulting and Training Leader Force Management, Names Jeff Fiedler as West Coast Senior Partner

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Force Management continues to strengthen its West Coast presence, announcing Jeff Fiedler as Senior Partner to lead the team in the Region.

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Jeff’s years of high-tech experience perfectly aligns with the needs of our customers. He is well-suited to lead and leverage projects in conjunction with our West Coast team

Force Management, LLC has named Jeff Fiedler as Senior Partner and leader of their West Coast practice. He will head the expansion of the firm’s sales consulting and training business, including new business development and sales management of existing West Coast based accounts. Current West Coast clients include Blue Coat Systems, technology leader in application delivery networking and security, and IIG, the Information Intelligence Group of EMC.

“It has been our continued goal to build a West Coast presence,” states Grant Wilson, Managing Partner at Force Management. “We began our efforts with the addition of several experienced leaders in the Channel Partner Program earlier this year and now have added a full-time senior partner to lead the charge. Jeff’s years of high-tech experience perfectly aligns with the needs of our customers. He is well-suited to lead and leverage projects in conjunction with our West Coast team.”

Fiedler brings a quarter century of sales and management experience to the new post, having focused on the design and implementation of sales effectiveness initiatives, international management, and CRM systems. Prior to joining Force Management, he was a sales leader with the TAS Group, where he managed US and global accounts for Sun Microsystems. He also served as a VP and General Manager of EMEA for ACTA Technology, and as Regional Sales Director at Memorex Telex. In the consulting arena, Fiedler has delivered online simulation training solutions for clients including Hewlett-Packard, Intuit, Microsoft and SAP.

"Force Management's unique ability to enable their clients’ sales and marketing organizations to operate at peak performance is well documented,” Fiedler points out. “And I’m excited to be joining the Force Management team. Their people, content and approach are impressive, and I believe their content and deliverables address the needs of the market.”

Force Management helps clients by first analyzing their organization’s existing methods and processes, then customizing an appropriately-sized solution. Fiedler is confident that implementing Force Management's Sales Transformation services and industry-leading sales enablement tools will effectively optimize the sales engines of West Coast client organizations.

Force Management’s West Coast Channel Partners, industry veterans with decades of broad sales experience, are poised to grow the Force Management business on the West Coast, particularly in the high technology industry.

More about Force Management and the Channel Partner Program is detailed at

About Force Management:

Force Management offers customized sales consulting and training services, designed to help customers transform their sales organization. This sales transformation helps increase their sales revenue, and improve their sales margins and market share. Force Management works with clients to solve critical business problems through strategy and execution of high impact, comprehensive solutions that are highly differentiated in the marketplace and that consistently achieve measurable sales results.


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Kim Bastian
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