The rate at which we sell used cars increased dramatically. I really don't spend money on normal advertising anymore; pretty much all the business we do comes from the Internet and the majority of that comes through our website.
Atlanta, GA (Vocus) June 30, 2010
Since making the switch to Jorn & Price Automotive Marketing, Sandy Springs Ford now outranks competitors for search phrases like Ford F150 Atlanta, Ford Mustang Atlanta, and used Ford Atlanta. After struggling with two previous web services providers, this Atlanta Ford dealership was looking for a way to increase their search results on Google and to drive more traffic to the showroom.
So far, the change has brought great success. SandySpringsFord.com receives over 200 unique hits per day; More importantly, users are spending on average between four and five minutes on the website. These analytics prove that the traffic on Sandy Springs Ford’s website is serious buyers who are ready to deal.
Enthusiasm is at an all time high because the dealership has broken sales records each of the last six months. This surge in business has also created record-breaking profits for the Sandy Springs Parts, Service, and Finance divisions.
“The rate at which we sell used cars increased dramatically. I really don’t spend money on normal advertising anymore; pretty much all the business we do comes from the Internet and the majority of that comes through our website.”
Sandy Springs Ford, GM
The switch to Jorn & Price Marketing came at a perfect time for this dealership because the employees were willing to take on more business. This dealership is selling 180 to 190 cars a month with just 11 salespeople. JPM delivers a high-ranking website with a high-conversion rate that enables the showroom sales force to operate more efficiently and make more money.
There are thirty-two Ford stores in Atlanta and the surrounding areas. A Google search for ‘Used Ford Atlanta’ displays Sandy Springs Ford as the first organic search; not the dealers who sell more inventory or somebody with a better location. Sandy Springs Ford enjoys favorable rankings for a wide variety of search terms, but more importantly they are selling more cars than ever before.
“I know that my competition is out there spending a ton of money trying to get their search results up ahead of me; all the guys who think they are the big dealers around the city are spending the money and it makes me laugh because I know I’m getting more hits than they are.”
Sandy Springs Ford, GM
The success of Sandy Springs Ford is not unique; in fact all of Jorn and Price Automotive Marketing’s clients rank very well in their local search markets for the most relevant and profitable terms. This wide spread of visibility creates quality leads and drives traffic to the lot. Also Sandy Springs Ford’s increase in sales has raised the prestige and profile of the dealership within the city of Atlanta. As a result the dealership has enjoyed enhanced name recognition and improved word-of-mouth networking all over the North Georgia market.
This release was written by Matthew Jorn, EIC of JP Automotive Marketing. JP Automotive Marketing provides proven Automotive SEO systems to franchised auto dealers across the country. JP Automotive Marketing can be reached toll-free at (866)319-4745.