Gainesville, FL (Vocus) June 15, 2010
Santa Fe Ford has a long tradition of service to the picturesque rural community of Alachua, Florida. In order to spread this service into the surrounding areas the management has turned to Jorn and Price Automotive Marketing to develop a state-of-the-art web presence specifically designed to deliver high online visibility. Even highly competitive terms like Used Honda Gainesville now lead buyers to Santa Fe Ford.
A common problem for Ford Dealers is marketing their off-brand used inventory. For instance Santa Fe Ford has several used Chevrolet 1500 pick-up trucks in stock, but only since making the switch to Jorn and Price Marketing are these vehicles driving traffic from the Internet to the showroom.
“As a Ford Dealer we obviously attract buyers looking for Fords. Jorn and Price Marketing’s system blows me away because it makes my used inventory rank ahead of on-brand competitors. For instance a search for Used Toyota Gainesville displays one of my used Toyotas on the first page of Google above the local Toyota dealerships. These kind of results were unachievable with my four previous web services providers, but Jorn and Price deliver these results consistently.”
Santa Fe Ford, GM
Search Engine Optimization and Search Engine Marketing are new buzzwords in the automotive industry and many of the established website providers claim that SEO/SEM is part of their services. The unique approach Jorn and Price Marketing has pioneered has opened up Santa Fe Ford to new clients from all over the state and beyond.
“Since switching to JPM our website traffic has brought in buyers from Ocala, Orlando, Tallahassee, Jacksonville and Tampa. Most of these buyers are coming from a specific search term like Used Honda Accord; we never used to rank for these kind searches but now we are making deals off them. I couldn’t be happier with our search results.”
Santa Fe Ford, Internet Director
Santa Fe Ford is on pace to have the best year in the history of their dealership. They already set monthly sales records in January 2010 and March 2010 with over 70% of their leads coming through the website. They have expanded their Internet department to include two full-time salespersons just to handle the flood of business coming through the website.
“It feels great to see such favorable search results for SantaFeFord.com, but what really matters to me is selling more cars. Our sales are up and that has a great impact on morale around the dealership. Best of all the staff is genuinely excited about the future.”
Santa Fe Ford, Internet Sales
Due to the increased web presence, Santa Fe Ford recently made their first sale to a customer in Alaska. The client found the truck he wanted online, wired the money to Santa Fe Ford, flew down to Florida and drove six days back to Alaska! In over 20 years in business they had never sold a customer from that far away; Santa Fe Ford’s extremely high online visibility has made such miracles a reality.
This release was written by Matthew Jorn, Editor-in-Chief of Jorn and Price Automotive Marketing. JP Automotive Marketing provides proven web marketing systems to franchised auto dealers across the country and can be reached toll-free at (866)319-4745 or online at jpautomotivemarketing.com
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