Ford is the preeminent auto brand to beat.
Temecula, CA (PRWEB) June 05, 2012
Today Heardable, Inc. (http://heardable.com) released all new research that benchmarks the online performance of the top 10 automotive brands in America and Ford Motor Company of Dearborn, Michigan finished in first place.
The 129 page report looks at the US operations & digital assets of automotive brands and provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO. To get to the top 10, over 40 auto brands were examined. Notable brands such as Cadillac, BMW USA, Jeep and Tesla Motors did not make it into the top 10.
According to the research, Ford's brand health score of 763 out of 1,000 beat its nearest competitor, Dodge, by 66 points, or 8.65%, and surpassed third place Mercedes-Benz USA by 72 points, or 9.44%. The gap between Ford and lowest-ranked Toyota was 124 points, or 16.25%.
So how did Ford rise to the position of category leader?
Three areas of competence caught our attention:
1) sharing and syndicating content
2) social media participation
3) search optimization
Ford has succeeded where other auto manufacturers have failed and made social media a core component of its marketing strategy. For example, Ford Social is its online community that uses badges, crowdsourcing and other engagement methods to forge closer bonds with its customers.
"Ford has been a smart online marketer for many years now and their effort has been rewarded with a number one ranking in our latest benchmark report," said Jon Samsel, co-founder and CEO of Heardable, Inc. "We expect Ford to continue to raise the bar in 2012. They're the preeminent auto brand to beat."
The Top 10 US Automotive Brands Online, Ranked by Heardable Score (1000 points possible)
1. Ford - 763
2. Dodge - 697
3. Mercedes-Benz USA - 691
4. VW USA - 686
5. Chevrolet - 663
6. Scion - 658
7. Buick - 657
8. GMC - 647
9. Jaguar USA - 643
10. Toyota - 639
Heardable is a platform-as-a-service company that fuses math, measurement and marketing best practices into the world's only real-time contextual brand analytics platform that monitors the hundreds of tiny levers through which online brand value is created.
Heardable's brand health scores are like credit scores for brands. Scores range from 0 to 1,000. Basically, the higher your score, the better you're doing. Each brand health score is comprised of six subscore categories, each focusing on a unique element of a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable, and Shareable.
The full report is available at:
To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing(at)heardable(dot)com or call 1-888-520-0034.
Heardable is the world's first and only real-time contextual brand analytics platform that measures the online health of brands across hundreds of business categories. With its Growth and Accelerator platform-as-a-service offerings, Heardable helps organizations make smarter, faster business decisions to impact tomorrow's quarterly results. With over 15 million brands profiled and 800 unique online variables capture per brand at various points in time, Heardable's "big brand data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA with an office in Singapore.