ForeSite Technologies Launches a New Website for GradAd

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GradAd has launched a new web application built by ForeSite Technologies

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ForeSite Technologies, an IT support and web development firm based in East Hartford, CT has launched a new web application for GradAd of Essex Connecticut, a company which helps parents create yearbook ads to congratulate graduating high school seniors.

GradAd was referred to ForeSite, to help address issues with their existing system and to create a welcoming and intuitive experience for their users. The site provides a service to schools so that parents can create ads for yearbooks themselves, rather than having yearbook staff members create them manually.

GradAd needed a new application because their first version was not as user friendly and intuitive as they wanted for their site users. Site visitors struggled with the process of creating an ad, and there was not a lot of help in the application along the way. There were also style limitations keeping the finished ads from being as exciting as they could be. Timing on this project was critical as the new site needed to be ready in time for the new school year and ForeSite delivered by the deadline for the 2012-2013 school year.

By creating a user friendly experience in the new version of the site, it is more likely that schools will continue to sign up for the service and that parents will chose to use the service again if they have more than one child. The new site allows for multiple photos to be uploaded by users and for a simple cropping process. Users are also given more options such as at different fonts and sizes for text. Images are easily scaled for the ad and when ads are complete they can be added to the users’ personal Facebook feed.

About ForeSite Technologies:

Since 1997, ForeSite has been designing and developing standout Web sites and providing insightful IT support to its clients. Serving clients in the northeast region from their Hartford, CT and Worcester, MA offices, ForeSite offers practical, tailored and creative solutions that fit a wide range of business needs. For further information, call 1.866.464.7483 or visit


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Jessica Glynn
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