...a brand new approach for the Foundation Repair industry
Kansas City, MO (PRWEB) February 08, 2012
Gordon Energy & Drainage expanded into the foundation repair business in January of 2011. Just one short year later the company has become a Kansas City market leader. As a result, Gordon Energy is pleased to announce a key sales and business development hiring to support the company’s fast growing foundation repair business.
Gordon Energy & Drainage hired Dan Knappen on February 2, 2012. Dan Knappen has worked in the construction sales field for the past 15 years. He is the perfect fit for the company, which places a strong emphasis on providing Kansas City consumers with a positive selling experience. Dan is not a typical salesman: he is a highly regarded Kansas City construction trade professional. He lets his knowledge do the selling for him. Dan’s knowledge-based selling style fits in perfectly with Gordon's marketing strategy for foundation repair services.
Gordon Energy & Drainage is truly a unique Kansas City foundation repair company. Most foundation repair companies "hard sell" when given the opportunity to close a homeowner sale. The foundation repair business suffers a reputation similar to "used car salesmen," where closing high priced foundation repair sale is more important than the actual diagnosis and resolution of a home’s foundation issues. These aggressive selling tactics have had a negative impact on the Kansas City foundation repair industry and Gordon Energy has been changing that perception one homeowner at a time.
Gordon Energy & Drainage does not "hard sell" any homeowner. It is their mission to provide the most thorough evaluation of a foundation problem, and let that do the selling for them. It is not uncommon for Gordon to tell a homeowner that they don't have a problem worthy of making repairs, or to tell a homeowner how to fix a problem themselves. Some homeowners have a "do it yourself" background and are just in need of a little knowledge on where to obtain the right materials to fix the problem themselves. This type of selling mentality actually has served the company well. There are plenty of Kansas City homeowners who appreciate a professional discussion on the issues, and being presented with a choice. Gordon Energy has a “Mom’s House” policy – they evaluate every as it were their own mother's house and make the recommendations accordingly. Kansas City consumers appreciate this new approach and the company’s strong growth in 2011 shows that the market desired this kind of foundation repair experience.
About Gordon Energy
Gordon Energy & Drainage provides foundation repairs, from structural issues to water in the basement. The company installs piers down to bedrock to help settled foundation walls, or helical tie-backs to help bowing foundation walls. Gordon Energy also offers basement waterproofing products, epoxy crack injections, sump pumps, battery back up pumps, French drains, gutter downspout redirection, and yard grading – a wide range of products or services that helps that provide long term solutions to foundation and drainage issues.