The boomer market includes some 78 million individuals. It’s a large and divers group of consumers that has certain expectations and pretty much demands they be met or they’ll move on.
Frederick, MD (PRWEB) June 18, 2010
Immersion Active(immersionactive.com) the only internet marketing agency focused exclusively on the baby boomer and senior markets, today announced the addition of four new clients during the second quarter of 2010 including an international software company, a national builder of active adult communities, a chain of family owned funeral homes and the official supplier of caskets and urns to Notre Dame University alumni and their families.
David Weigelt, Chief Marketing Strategist and Partner at Immersion Active said, “The boomer and senior markets have a wide range of needs from help with aging parents, to housing, to managing their own financial and health needs.” He continued, “Our newest clients certainly reflect the breadth of those needs as well as our success in engaging these consumers online across a variety of industries.”
Among Immersion Active’s new clients is Reimage an Israeli company that develops software to help clean-up and repair PC’s of damaging viruses. Weigelt said that Immersion Active is providing Reimage with their 3x3 Boomer Engagement Consultation that includes analysis of their current marketing efforts and the development of a consumer-specific online strategy to reach their 50-plus consumer.
Another company benefiting from Immersion Active’s 3x3 Boomer Engagement Consultation is Renaissance Funeral Homes of Long Island, New York, and Raleigh, North Carolina. Weigelt said that additionally Immersion Active will help this family-run business develop an effective blog strategy and improve their search engine optimization (SEO).
Immersion Active’s work with one of the nation’s largest homebuilders will include the development, execution and management of their national email marketing program targeting adults ages 55-plus. Campaign reporting and insight will be provided by Immersion Active’s analytics and optimization team.
The newest addition to the Immersion Active client list is Trappist Caskets of the New Melleray Abbey in Peosta, Iowa. The agency will be conducting an online marketing campaign aimed at driving traffic to, and increasing sales on, their existing website. Weigelt said, “The monks have a terrific story to tell. They handcraft each casket and urn from wood harvested on their own 1,200 acre forest. Upon completion, each casket or urn is personally blessed by the monk craftsmen and a tree is planted in honor of the deceased. Their business is inherently ‘green’ while having a price point perfectly suited for today’s consumer.” He added, “Such care and quality goes into these pieces that the University of Notre Dame named Trappist Casket their official supplier. We’re excited to be working with such an inspiring client.” To kick off this latest project, Immersion Active will be spending three days in July at the monastery living and working along side of the monks.
Weigelt and his business partner Jonathan Boehman are the co-authors of Dot Boom: Engaging Baby Boomers Through Meaningful Online Engagement, a book that provides companies with a roadmap for developing boomer marketing strategies, especially through the use of Internet marketing and social media. Weigelt said, “The boomer market includes some 78 million individuals. It’s a large and divers group of consumers that has certain expectations and pretty much demands they be met or they’ll move on. Immersion Active helps our clients meet those needs with an approach that is focused on establishing genuine relationships.”
About Immersion Active
Immersion Active is the Internet marketing agency for the 50-plus markets. Founded in 1998, the agency helps brands leverage digital media in forming profitable relationships with boomers and seniors online. Immersion Active has been the recipient of over 100 regional, national and international awards for its work in interactive design and marketing. Clients include AARP, Del Webb and Home Instead Senior Care. In 2009, Immersion Active's founders published: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement. For more information, visit http://www.immersionactive.com.