FOX Racing Shox Expands Its Already Strong Marketing Team With The Addition Of Former Nike Division GM, Paul Fidrych

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To boost its team, dealer, consumer, and OEM support across all markets, Paul Fidrych joins the FOX Racing Shox executive team as Chief Marketing Officer.

Our sights are set on strengthening our marketing support across our mountain bike, ATV, UTV, snowmobile, motorcycle, offroad, and truck markets for our customers and world-class athletes.

FOX Racing Shox, the industry leader in the design and development of high-performance suspension, today announced that former Nike GM Paul Fidrych has joined the company as Chief Marketing Officer. The new CMO role has been created to expand the company’s marketing support for its powered sports, off-road, and mountain bike business.

“We’re thrilled to have Paul on board to help lead our marketing efforts company-wide,” says Bob Kaswen, CEO of FOX Racing Shox. “His enthusiasm and depth of product experience make him the perfect fit for FOX as we embark on our next phase of growth.”

Paul Fidrych brings more than 17 years of action sports product development, team relations, marketing, and business strategy to the executive team. Prior to joining FOX Racing Shox, Fidrych served as GM of Nike’s women’s equipment. Fidrych also previously held the role of President of Savier Skateboarding, a division of Nike, Inc. Before Savier Skateboarding, he was the Director of Hardgoods Product Management for Burton Snowboards.

“I couldn’t be more excited and proud to join FOX Racing Shox,” said Fidrych. “Our sights are set on strengthening our marketing support across our mountain bike, ATV, UTV, snowmobile, motorcycle, offroad, and truck markets for our customers and world-class athletes.”

“I’m psyched to have earned the opportunity to join such a well-respected brand and to work with a team of talented and passionate individuals,” Paul went on to say.

FOX Racing Shox Highlights

ATV

  • Dustin Wimmer and Chris Borich captured No.1 plates in 2009 in the AMA ATV Pro MX and GNCC

Mountain Bike

  • Jared Graves is the current 4X World Champion

MOTO

  • Supercross and Motocross veteran, Tim “Red Dog” Ferry signed to test ride

Offroad

  • Andy and Scott McMillin take the Overall Win in the 2009 Baja 1000

Snow

  • Tucker Hibbert and Levi LaVallee take home Gold at Winter X Games 14

Trusted by world-class manufacturers

  • Ford F-150 SVT Raptor with FOX’s patented Internal By-Pass technology
  • Bombardier PWC suspended hull—the first suspension watercraft
  • Polaris RZR-S is the first UTV with non-factory provided suspension
  • Yamaha Nytro MTX SE, the first full-air suspension snowmobile

About FOX Racing Shox
For over three decades, FOX Racing Shox has been the industry leader in the design and development of high performance shock absorbers and racing suspension products for ATVs, Motorcycles, Mountain Bikes, Offroad trucks and cars, Snowmobiles and UTVs. In 1974, Bob Fox started racing his products in motocross and they haven’t stopped racing since. FOX Racing Shox equipped vehicles and racers have stood atop podiums in every sport they have competed in — from the sands of Baja to the dunes of Dakar. FOX’s team of engineers perform rigorous tests with their athletes year round, and the data FOX collects from performance testing and the application of that knowledge to their products is what separates FOX Racing Shox from every other suspension company. World Headquarters are in Watsonville, CA with its Offroad Division in Santee, CA. FOX Racing Shox distributes its products in more than 40 countries.

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Dan Robbins
FOX Racing Shox
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Elayna Caldwell
FOX Racing Shox
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