Philadelphia, PA (PRWEB) June 20, 2012
On July 2nd, Free People will launch FP Movement, an all new yoga line, to complement the lifestyle brand’s fashion apparel. The premiere collection is designed in collaboration with the California-based brand, Solow, with all styles exclusive to Free People. FP Movement is a fitting extension for the bohemian chic lifestyle brand whose core values promote healthy living in all aspects: mind, body, and soul.
On July 1st, 2012, at 10am Free People will kick off the launch with free outdoor yoga events taking place simultaneously on both the East and West coasts. Yoga instructor, Lisa Langer, will lead the class in New York City at Central Park, and in Los Angeles, Tracee Stanley will teach at Silver Lake Reservoir. The hour long Vinyasa yoga classes will be free and open to the public, and the first 10 fans to arrive to the event will receive a complimentary sports bra from the FP Movement collection. For more information and to RSVP, check out the West coast and East coast Facebook events.
The debut collection of 10 styles includes sports bras, tanks, pullovers, cropped leggings, hot yoga shorts, and workout pants. In true Free People fashion, each item has an added design element including ruffles, criss-cross back detailing, and contrast stitching making each style truly unique. The line comes in both solid and tie-dye with a range of colorways including peach, aqua, and charcoal – an exclusive color palette created specifically for the FP Movement line. The collection will be mixed and matched with Free People’s branded product for a fun, fashionable yoga look.
The Solow collection for FP Movement is not only fashionable, but also functional and sustainable. Three of the styles are made with Eclon, a Solow branded, top performance, and eco-friendly fabric. The wicking fabric is flattering with its snug fit, and is also Blue Sign approved. Such approval guarantees, as stated on the Blue Sign website, that “along the entire production chain, components and processes are harmless to people and the environment.” All pieces made with Eclon fabric come with a hangtag certification.
“Free People encompasses a world where health, energy, and vitality play an important part in everyday life,” says Kristal Hill, Fashion Director for Free People. “With this in mind, we've extended our reach into FP Movement, where the functionality of yoga apparel meets the feminine, cool, and casual style of the Free People brand. I imagine our girl mixing her FP Movement yoga wear with her Free People graphics and prints. The label complement each other perfectly.”
Additionally, to support the new line, Free People’s BLDG 25 Blog has enlisted Solow brand ambassador, Briohny Smyth, to act as a contributor throughout the month of July. An accomplished yoga instructor from Los Angeles, CA, Briohny embodies the spirit of the collection and has expert knowledge in the field.
“We have built the foundation of our company on the highest of morals and ethics,” says Solow President, Mike Bastegian. “We are really excited for the opportunity to partner with a great company such as Free People, who shares our same values, and we couldn’t be more excited to get some of our outstanding brand ambassadors on board for the launch.”
FP Movement will launch exclusively on FreePeople.com beginning July 2nd with prices ranging from $35 for shorts to $110 for pullovers. All products are proudly made in the USA.
About Free People
Styling everything from summer dresses to gladiator sandals, Free People is a specialty clothing brand that features the latest trends and vintage collections for women who live free through fashion, art, music, and travel. Quality women’s clothing, shoes, and accessories invoke attributes of femininity, spirit, and creativity with a bohemian design. The brand is a part of Urban Outfitters, Inc., an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches.
SOLOW is an expression of simplicity and style. A collection that is casual and timeless. Silhouettes for day, night, travel and beyond. The attention to detail and softness of the fabrics sets SOLOW apart. SOLOW makes getting dressed easy. We are tailor made for the contemporary woman- basics mixed with a modern twist. The SOLOW woman creates her own look- mixing trends, color and prints- finding a balance that is elegant and feminine but always comfortable.