New Fragrance Free, Edible Baby Oil is Safer than Scented Baby Lotions

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Newborn skin is dry, delicate and easily irritated. Because it's so thin, it easily absorbs fragrance and preservative chemicals in baby lotions. A new fragrance-free natural baby oil, made entirely from edible ingredients by a New York mom, provides a safer way to soothe baby's skin.

Since fragrances and preservatives are potentially harmful or irritating, why expose babies to them at all?

Newborn skin is dry, delicate and easily irritated. Because it's so thin, it easily absorbs fragrance and preservative chemicals in baby lotions. A new fragrance-free natural baby oil, made entirely from edible ingredients by a New York mom, provides a safer way to soothe baby's skin.

Scented moisturizers are not the safest products for babies. According to a Los Angeles Times article, 'Infants and toddlers exposed to (scented) baby lotions, shampoos and powders carry high concentrations of hormone-altering chemicals in their bodies that might have reproductive effects.' The study refers to phthalates, chemicals used to stabilize synthetic fragrances, which are linked to hormonal and developmental disorders.

Essential oils are generally considered safer because they're 'natural,' but studies have never been done on the safety of long-term essential oil use. They have the potential to cause allergic reactions in sensitive infant skin. Lavender is a known photo-sensitizer and some studies show it may have estrogenic effects.

Finally, paraben preservatives, also known hormone disruptors, are used extensively in baby products--even products with 'natural' on the label.

"Since fragrances and preservatives are potentially harmful or irritating, why expose babies to them at all?" That is the question Nina Birnbaum, a New York mom, asked as she looked for a natural baby oil to relieve her young daughter's eczema. Unable to find an effective, irritant-free baby oil, she spent five years researching and testing natural oils before formulating one herself.

SoftBaby is a completely edible formula for soothing sensitive infant skin and baby eczema. Each oil in the blend was chosen for its specific benefit to skin. Sunflower oil has been shown to prevent bacterial skin infections in newborns, and it is the most effective oil for helping dry skin retain moisture. Avocado oil is rich in vitamins A and D, essential for healthy skin. Olive oil and cherry kernel oil help prevent UV damage. Evening primrose oil is a source of GLA, an essential fatty acid necessary for soft, healthy skin. Unique among baby products, SoftBaby is preserved with a synergistic blend of vitamins C and E--up to 10 times more effective than vitamin E alone. It keeps the oil fresh and prevents oxidative damage in skin as well.

SoftBaby is not just great for baby's skin. For mom-to-be, the vitamin-rich, skin-softening blend helps prevent stretch marks. It softens mom's dry hands, and soothes sore nursing nipples -- with no worries about the ingredients.

SoftBaby is available online at Softress.com and Amazon.com and at New York City retailers. For more information, contact Nina Birnbaum at 866-763-8737 or ninab (at) softress.com.

About Softress:
Softress, Inc. manufactures a line of natural fragrance-free, preservative-free moisturizing oils. In addition to SoftBaby, the line includes E-Blend, for care of eczema and extremely dry skin, Deep Moisture, for sensitive skin and dry hair care; Love Your Hair, a conditioner-detangler for dry, curly and color-treated hair; and SoftHands, an extra-rich product for dry, irritated hands and cuticles. All products except SoftHands are nut oil-free.

Nina Birnbaum founded Softress with products she developed to manage her daughter's eczema and detangle and moisturize her dry, curly hair. When her daughter developed insulin resistance, Ms. Birnbaum spent several years researching the links between diabetes and the topical steroids used to treat eczema. An eczema resources page on the Softress website presents this information along with safer eczema management techniques. Ms. Birnbaum, treated for breast cancer in 2006, has written a comprehensive resource guide for women newly diagnosed with breast cancer, also posted on the website. Softress is based in New York City.

References:
1. Cone, Marla. 'Study finds high levels of chemicals in infants using baby cosmetics.' Los Angeles Times, Feb. 4, 2008

2. Sathyanarayana, S, Karr, CJ, Lozano, P et al: 'Baby care products: possible sources of infant phthalate exposure.' Pediatrics. 2008 Feb;121(2):e260-8.

3. Darmstadt GL, Badrawi N, Law PA et al: 'Topically applied sunflower seed oil prevents invasive bacterial infections in preterm infants in Egypt. A randomized, controlled clinical trial.' Pediatric Infectious Disease Journal, 2004;23:719-725.

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