Franchise.com Responds to Changing Needs of Today's Aspiring Franchise Owners

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Official relaunch of website to be announced at International Franchise Association's (IFA) 48th annual convention.

The newly launched Franchise.com website is innovative and different from all the other franchise and business opportunity websites out there

As consumers become more technology-savvy, utilizing the Internet to research and purchase products ranging from books to homes, the Internet's role in influencing buying decisions has increased substantially. With this trend in mind, Franchise.com, a leading franchise recruitment resource for prospective franchisees, redesigned and relaunched its website to include the comprehensive information, interactive features and user-friendliness one would expect from a best-in-class resource.

Hunter Stokes, General Manager of Franchise.com, explained "Franchise.com offers prospective franchise buyers an inviting look and feel, a user-friendly navigation scheme, multiple pages of information on each franchise, and relevant industry content. Providing a better and more educational user experience is a key component of our goal to facilitate informed interactions between prospective franchisees and franchisors."

Preliminary feedback regarding the new web site has been strong from the franchising community. Franchisors, which utilize the company's advertising services to recruit new franchisees into their systems, are bullish on the site's ability to deliver quality prospects. "I love the new site" opined Steffanie Zazulak, a member of the Franchise Development Team at the franchise 1-800-GOT-JUNK? and current Franchise.com advertiser. "It's more informational, so the leads we get should be better educated and therefore more qualified."

"The newly launched Franchise.com website is innovative and different from all the other franchise and business opportunity websites out there," added Gina Moughty, a Franchise Qualification Specialist at Huntington Learning Centers and advertiser on the site. Stokes noted, "We didn't decide to be different merely for the sake of being different. Rather, we set out to create an environment that effectively aligned the interest of users and our advertisers. We're very pleased with the end result."

About Franchise.com:
Franchise.com is the Internet's leading resource for established and aspiring entrepreneurs interested in franchise and business opportunity ownership. Online since 1995, http://www.franchise.com has a long history of helping prospective franchise owners get smart about the franchise buying process and find the business that matches their criteria. Franchise.com unites the franchising community by serving as a unique tool for finding the right franchise for sale as well as an industry resource offering visitors franchise information and the latest industry news. Located in Portsmouth, NH, Franchise.com is part of the Landmark Interactive division of Landmark Communications.

About Landmark Interactive:
Landmark Interactive is a division of Landmark Communications, which includes Q Interactive, a leading interactive direct marketing company; Alliant Cooperative Data Solutions, a leading cooperative database marketing provider; Digital Envoy the pioneer of IP Intelligence, Geo-location technology and Fraud Prevention Solutions; the leading online marketplaces for franchise and business ownership opportunities; and Internet Seer, a leading provider of web business solutions for small and medium size businesses (SMB).

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