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Buoyed by Fresh Concepts and Innovative Technology, Companies Like YoNaturals Have Turned Vending Machines into the Investment of the Year

Recent revolutions in technology and fresh, healthy concepts have turned vending machines into the prime recession investment. Long considered a static presence in office and commercial spaces, vending machine opportunities with Franchise Direct like YoNaturals have embraced fresh choices, fresh technology and fresh thinking to provide a beacon for other businesses trying to survive the economic downturn.

Boston (PRWEB) November 14, 2008 -- Ubiquitous in our lives as long as coke has been bottled, vending machines may not be romantic or sentimental investments, but thanks to fresh thinking, they have been one of the few industries to weather this moment of economic peril. With trailblazing companies like YoNaturals utilizing the increasing popularity of both health food and the advent of new technology, this $130billion dollar industry now provides other businesses with the blueprint for becoming recession-proof.

Every industry faced the same worrying financial forecasts in recent years, but vending companies like California's YoNautrals broke the mold by thinking outside of the box. They crafted a two-pronged business strategy that now provides other industries with a clear guide for adapting to these trying economic times. By introducing fresh products and fresh technology to their business approach, YoNaturals separated themselves from their competition.

"Becoming a distributor for YoNaturals was one of the best decisions I ever made," said YoNaturals distributor Anthony Costa. "The process for getting started went very smoothly and the post launch support has been great. They secured me some great locations, some of which average a lot more vends than I could have anticipated."

Thanks to market research, YoNaturals identified health food as a huge growth market primed for a vending boom. Not only were YoNaturals ahead of the curve with this investment, but they also studied consumer trends intensely, and helped usher in a crucial innovation: the cashless vending machine. Not only did machines with ATM access match current attitudes towards spending and immediately enhance profitability, but they quickly cut down on the nagging vandalism that has hindered so many vending machines. Equally, other vending innovations - including the new combination machine - have saved owners the hassle of serving smaller locations.

"The good news is that demand for vending never has been stronger. Given the technology, the equipment and the operating doctrines available today, operators can meet this demand," said Alicia Lavay-Kertes, publisher of Vending Times magazine in her October column.

YoNaturals felt the results immediately. Vending companies like it have prospered during the downturn because they offer a genuinely adaptable investment. With Franchise Direct alone, there are vending opportunities for the sale of DVDs, coffee, yogurt and ice. But there are other selling points. Just think of the low overhead costs. Rather than have to spend long nights sweating about staff or rents costs, you can sleep easy knowing that a vending machine will simply pay for itself. And while the financial world may be in total upheaval, and people may be holding back on that extra restaurant meal on the weekend, or from fixing that nagging car problem, but the immediacy of a vending product, be it an a can of Coke or a cup of coffee, makes them invaluable investments

As vending machines have shown, the businesses that will survive this downturn are the ones that can best adapt to these challenging times. If you're inspired by the recent success of vending companies like Yo Naturals and want to own your own vending franchise, visit Franchise Direct today for an opportunity that suits you.

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Diana Thurmann
Franchise Direct
+353 1 865 6370
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