Franchisee Thrives After Leaving Corporate America

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Showhomes franchisee Fred Pierson wins Rookie of the Year award.

Showhomes Home Staging franchisee Fred Pierson won the franchise concept’s “Rookie of the Year” award in January after several years serving the Raleigh, N.C. market.

This award isn’t the first for franchisee Fred Pierson and wife, Lorraine. Since becoming Showhomes Home Staging franchisees in 2011, they duo has experienced enviable success.

“I take great satisfaction in explaining Showhomes to business principals,” says Fred, “Smart people right away say, ‘That’s an amazing business model!’”

The Pierson’s path to entrepreneurship was anything but linear. In college, Pierson earned a degree in aviation management and went on to manage corporate jet facilities across the United States. Due to the nature of his work, he and his wife, Lorraine, moved frequently. After years of packing and unpacking, Fred, Lorraine and their young children settled in North Carolina and Fred joined Starwood Hotels and Resorts as a general manager.

“After doing corporate work for 25 years, my wife and I felt it was time to start working for ourselves,” says Pierson. “In life, opportunities present themselves occasionally, but what really made Showhomes Home Staging the right opportunity for us was the timing,” Fred explains.

Though Pierson at first thought Showhomes would serve his family as an ancillary source of income, he quickly saw that the opportunities with Showhomes were far greater than he had previously determined.

“In a short period of time we saw impressive results that allowed my wife and I to completely focus on Showhomes,” says Fred Pierson. Within the first five months of operation, Pierson and his wife had tripled their business.

Last year, in 2012, Fred earned the Circle of Excellence award from Showhomes, which is only presented to franchisees with consistently high achievements in all areas of customer service to realtors, home owners and home managers.

Now, after being Showhomes franchisees for just under three years, Fred and Lorraine Pierson are so busy they’re looking for additional help.

“It just goes to show you, old dogs can learn new tricks,” Fred jokes.

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Erica Beyerl
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