Ayer, MA (PRWEB) April 02, 2012
The national educational toy store franchise Learning Express, winner of the 2011 Franchise Business Review Specialty Retail Category, announced a new promotional program for their national franchise stores. In a recent press release Learning Express announced, “One of our biggest goals for the year is to get customers to come in and stay for the experience! So when we asked Learning Express storeowners if they were interested in hosting our vendor promotion, our first official Vendor Week partnership, over 75% of them signed up. Our storeowners have a desire to involve their customers and boost their sales. The purpose of Vendor Weeks is to partner with top Learning Express vendors to host exciting promotions and events for customers.”
The Learning Express franchise development team is completely involved in every facet of franchise store development and marketing and provided storeowners with several in-store and social media resources for this promotion. In-store Learning Express provided participating locations with signs, original email templates that stores could customize and send to their customer lists, and contest entry forms and official rules to print. Online, Learning Express created original social media content to be used before and during the promotion. Some social media resources included images for Facebook, original Facebook posts and blog copy.
At the completion of the promotion, Learning Express sought feedback from their storeowners, 60% of respondents saying that their product sales soared during the week of the promotion. Also, 100% of respondents said that they want to continue doing Vendor Week promotions.
The company is actively seeking to create new franchise stores in various communities throughout the country. A new demographic studies reveal that franchise business opportunities exist in the San Diego region and through many cities in California.
About Learning Express
Learning Express is the nation’s leading franchisor of educational toy stores with more than 150 locations across the country. Each store is proud to be counted amongst the family of homegrown local businesses in its community. Learning Express storeowners go to work each day to provide their neighbors with a warm, friendly environment in which to shop, meet and learn. The Learning Express product mix is the crème de la crème of the industry, carefully evaluated for safety, child-tested for fun, and guaranteed to help parents raise smart, healthy kids. Contact us to learn more about our California franchise opportunities.