Franchising: A Global Outlook
San Jose, CA (PRWEB) February 03, 2012
Follow GIA on LinkedIn – Franchising is one of the most effective means to spread global awareness about the company’s product offerings, thereby filling the gap between a product and its potential consumers. It also offers several business operators and industrialists with expansion and growth opportunities. The development of a franchising setup is directly proportional to the market and population size. Saturation of the conventional franchising business shifted focus of the franchisers to small and niche segments. Favorable macro conditions such as favorable business climate, effective legal and regulatory system, stable judiciary practices and a well organized banking system are expected to underpin progress in the franchising industry. Over the last two decades, the franchising business model has proved to be highly successful in the US, buoyed essentially by the free market economy and overwhelming demand for goods and services. Many of the US based franchisers own a highly systematized concept, based on which they can have more units under their control to reach international markets. Beckoned by the unlimited global opportunities, several communist countries across the world are approaching open market economy, and with the onset of the 21st century, the potential for franchising is expected to be high. The countries where franchising is estimated to reach new heights include former communist bloc countries, Pacific Rim and South Africa.
Small and medium sized businesses are poised to witness slow and steady recovery post recession in the franchising industry. Stronger demand is expected to drive growth in the near future, specifically for the social media segment. Latest technologies such as cloud computing are expected to prove beneficial with businesses connected on a virtual network, irrespective of their location. Additionally, another sector catalyzing growth in the franchising market is the small business organizations. Online franchising and trading online offer tremendous opportunities for potential franchisers, franchisees, and consumers. One of the major factors driving franchising business is the world’s aging population, whose needs for services related to home shifting and liquidation of personal belongings, among others, are better served by franchises. Commercial Franchising is growing fast worldwide with rapid growth of new businesses. All industries are witnessing rapid growth of the franchise concept except for the travel sector with most of the growth witnessed in the retail food category. Franchising concept is also catching up with the personnel services sector. Presently, franchising consultancy services are coming up that provides advisory services to various new and old businesses on the franchising concept.
The research report titled “Franchising: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global franchising industry, identifies major short to medium term market challenges, and growth drivers. The report provides a rudimentary prelude to the worldwide franchising industry. The discussion summarizes, in addition to other market variables, the advantages of franchising, and the impact of internet – the opportunities and challenges boded and the change in business models elicited. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, Europe, France, Germany, Russia, UK, Asia, Australia, New Zealand, China, Hong Kong, India, Malaysia, South Korea, Taiwan, Middle East, Mexico, and Africa. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
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