FranklinCovey Products to Accelerate International Licensing
Opportunities
SALT LAKE CITY (Business Wire EON/PRWEB ) December 18, 2008 --
FranklinCovey Products (www.franklinplanner.com),
a global retailer and the exclusive licensee of consumer products for FranklinCovey
Co., announced today the hiring of licensing
and international business veteran John W. Spotts as Sr.
Vice-President, International.
In this role, Mr. Spotts will spearhead the growth of the
company’s directly-owned international product businesses in Mexico and
the United Kingdom, as well as developing a worldwide network of
business partners to license the FranklinCovey Products name for
organizational and productivity tools, including planners, business
bags, cases and totes, binders and covers, and its proprietary PlanPlus
Planning Software™ and PlanPlus Online™. The company believes it has an
underdeveloped international presence for its unique line of business
and planning products.
Sarah Merz, CEO of FranklinCovey Products, said, “FranklinCovey
has developed a powerful brand name in international markets as a result
of its strong presence in training and consulting, yet the international
product side of our business is relatively small compared to our
domestic product business. I believe we have a significant
opportunity to leverage our brand name and unique consumer appeal via
the licensing model to realize significant growth in the sale of our
planning and organizational products outside the U.S.”
Prior to joining FranklinCovey Products, Mr. Spotts held senior
licensing positions with Woolrich, Inc., The Coleman Company, Inc. and
The Sharper Image. Mr. Spotts also worked at Equity
Management, Inc., where he managed the Goodyear licensing program.
About FranklinCovey
Products
FranklinCovey
Products (http://www.franklinplanner.com/)
helps individuals and organizations worldwide achieve greater
productivity, effectiveness and success. Some of the company’s
best-known consumer products include the popular FranklinCovey Planning
System™, PlanPlus Planning Software™, PlanPlus Online™, as well as a
line of binders, business cases, totes, other productivity and
organizational tools and accessories. FranklinCovey Products are sold in
more than 15,000 retail outlets across North America including 70
FranklinCovey stores. Globally, FranklinCovey Products are sold
throughout Europe, Asia, Australia and the Middle East.
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