Bronco Wine Company's Fred Franzia ''Father of Two Buck Chuck'' Receives ''Entrepreneur of the 2000s'' Award from Wine Market Report

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Fred Franzia, President of Bronco Wine Company and widely known as the "Father of Two Buck Chuck," received the "Entrepreneur of the 2000s Award" from Richard Cartiere's Wine Market Report in Napa this week.

The guy that I admire most is my grandfather, the one who got on the boat in Italy without any money and came to America in 1893. It is because of our long family history, and our commitment to California, that we are able to deliver the very best wine value we can to the consumer.

    "Entrepreneurs are impressive when they operate intuitively," said Rich Cartiere, Wine Market Report Publisher. "It is because of the intuitive genius behind Fred's undertakings, his ability to stake out an entirely new category of 'super value' in US domestic wine with the introduction of $1.99 Charles Shaw wines, and his impact on the wine industry and wine consumers, that our committee selected him for this award."

Cartiere went on to state that today's modern market must address the needs of the consumer which include the demand for "super value," a premium product available at less than a premium price, and the ability of the producer to over deliver. "Consumers on the other hand are looking for solid signals and a company they can trust. Bronco filled this need with the signal of Charles Shaw wines available for $1.99 at Trader Joe's, a retailer that consumers trust," Cartiere said.

"This award represents a family that has been involved in the California wine business for more than 110 years," said Fred Franzia. "The guy that I admire most is my grandfather, the one who got on the boat in Italy without any money and came to America in 1893. It is because of our long family history, and our commitment to California, that we are able to deliver the very best wine value we can to the consumer." Bronco Wine Company is the largest family owned winery in California.

"Fred Franzia is genuine, salt of the earth and a Californian," added Cartiere. "The history of the Franzia family shows that they have real roots in California and are living true to those roots." Wine Market Report has presented this award only once before to vintner Jess Jackson. "It is very personal to give an award," said Cartiere. "You have to look at what a person is doing and understand that they will maintain that level of achievement and credibility in the future." Franzia replied, "We hope that down the road you are proud of the fact that we were the recipients of this award."

Wine Market Report, published by Richard Cartiere, is the leading source of real-time news, information, trends and data on the U.S. Wine Business and issues of interest abroad to domestic vintners. For more information or to subscribe go to http://www.winemarketreport.com.

Bronco Wine Company, producers of nearly 40 wine brands including Charles Shaw Winery that changed wine drinking habits in America with a $1.99 wine, is owned by the Franzia family which has made wine in California for more than one hundred and ten years. In six years more than 360 million bottles of Charles Shaw wines have been produced. Bronco Wine Company and the Franzia family have no relationship to Franzia brand boxed wine. For more information on any of the Bronco Wine Company wines call 800-692-5780.

Journalists: For Artwork of Fred Franzia, Fred Franzia and Rich Cartiere or Charles Shaw wines or to arrange interviews, please contact Lisa Walter at 707-255-0300 or lisa@adamswalter.com.

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