Bronco Wine Company’s Fred Franzia “Father
of Two Buck Chuck” Receives “Entrepreneur
of the 2000s” Award from Wine Market Report
NAPA, Calif. (Business Wire EON/PRWEB ) February 21, 2008 --
Fred Franzia, President of Bronco
Wine Company and widely known as the “Father
of Two Buck Chuck,” received the “Entrepreneur
of the 2000s Award” from Richard
Cartiere’s Wine Market Report in
Napa this week.
“Entrepreneurs are impressive when they
operate intuitively,” said Rich Cartiere, Wine
Market Report Publisher. “It is
because of the intuitive genius behind Fred’s
undertakings, his ability to stake out an entirely new category of ‘super
value’ in US domestic wine with the
introduction of $1.99 Charles Shaw wines, and his impact on the wine
industry and wine consumers, that our committee selected him for this
award.”
Cartiere went on to state that today’s modern
market must address the needs of the consumer which include the demand
for “super value,”
a premium product available at less than a premium price, and the
ability of the producer to over deliver. “Consumers
on the other hand are looking for solid signals and a company they can
trust. Bronco filled this need with the signal of Charles Shaw wines
available for $1.99 at Trader Joe’s, a
retailer that consumers trust,” Cartiere said.
“This award represents a family that has been
involved in the California wine business for more than 110 years,”
said Fred Franzia. “The guy that I admire
most is my grandfather, the one who got on the boat in Italy without any
money and came to America in 1893. It is because of our long family
history, and our commitment to California, that we are able to deliver
the very best wine value we can to the consumer.”
Bronco Wine Company is the largest family owned winery in California.
“Fred Franzia is genuine, salt of the earth
and a Californian,” added Cartiere. “The
history of the Franzia family shows that they have real roots in
California and are living true to those roots.”
Wine Market Report has presented this award only once before to
vintner Jess Jackson. “It is very personal to
give an award,” said Cartiere. “You
have to look at what a person is doing and understand that they will
maintain that level of achievement and credibility in the future.”
Franzia replied, “We hope that down the road
you are proud of the fact that we were the recipients of this award.”
Wine Market Report, published by Richard Cartiere, is the
leading source of real-time news, information, trends and data on the
U.S. Wine Business and issues of interest abroad to domestic vintners.
For more information or to subscribe go to www.winemarketreport.com.
Bronco Wine Company, producers of nearly 40 wine brands including
Charles Shaw Winery that changed wine drinking habits in America
with a $1.99 wine, is owned by the Franzia family which has made
wine in California for more than one hundred and ten years. In six years
more than 360 million bottles of Charles Shaw wines have been produced. Bronco
Wine Company and the Franzia family have no relationship to Franzia
brand boxed wine. For more information on any of the Bronco Wine Company
wines call 800-692-5780.
Journalists: For Artwork
of Fred Franzia, Fred Franzia and Rich Cartiere or Charles Shaw wines or
to arrange interviews, please contact Lisa Walter at 707-255-0300 or lisa@adamswalter.com.
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