Micro League Scores with Collaborative Approach to Fighting Fraud with Ethoca

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Twenty-year veteran provider of online technology solutions sees that working together "Just Makes Sense."

e-commerce fraud

Ethoca helps online retailers and other card-not-present businesses reduce their Total Cost of Fraud.

Ethoca enables businesses that operate in card-not-present environments (Internet, phone, fax or mail) to make more informed decisions about their customer transactions.

Ethoca, the leader in collaborative fraud management, today announces that Micro League, Inc., a pioneering value added reseller and single source solution provider, has joined the Global Fraud Alliance.

Micro League provides consumers and SMBs with one-stop shopping for more than 380,000 hardware products, software, office supplies, system integration, connectivity, service and repair through its Web site, pcsuperdeals.com.

As Internet sales soar, e-commerce merchants face a unique challenge for determining legitimate online customers. Sharing business recommendations is a common occurrence in today's Web-connected economy, from employee networking referrals to pointers on buying printers. Micro League sees Ethoca as crucial to extending beyond the baseline of best business practices it shared with other local merchants, and formalizing the process to incorporate fighting fraud.

By sharing transaction experiences, Micro League will contribute its own two-decade experience to the Global Fraud Alliance while streamlining its online business and boosting profit through decreased fraudulent activity and reduced rejections of valid transactions.

Ethoca is leading the charge in collaborative fraud management for e-commerce and other card-not-present environments, including phone, fax or mail-order. By connecting its members to a collective pool of member-provided payment experience information, Ethoca enables its members to make more informed decisions about their customer transactions in a way that is efficient, effective and ethical, and in no way a competitive threat.

"Micro League President Nader Yousefzadeh is cut from the same cloth as Ethoca--he has the same entrepreneurial spirit that drives our business," said Andre Edelbrock, CEO, Ethoca. "As an established leader in his space, we are excited that Nader has identified our passion for fighting fraud collaboratively and brought it to Micro League. Nader and Micro League are exactly the type of leaders we need to inspire the Global Fraud-Fighting Community for united action."

"One of our primary missions is to consistently find innovative ways to better serve our customers. As such, all personnel at Micro League--from the management to customer service--act as a unified team on behalf of the customer," said Nader Yousefzadeh, president of Micro League, Inc. "Extending that sense of teamwork out to encompass best fraud practices from the merchant community at large just made sense--and I encourage my peers to join the fight alongside us."

About Ethoca

Working in partnership with forward-thinking businesses, individuals and law enforcement, Ethoca is making e-commerce safer and more profitable by building and powering the Global Fraud Alliance.

To be more successful in combating fraud, companies must collaborate across and within industries by securely sharing transaction experiences in a way that is not a competitive threat. Ethoca enables businesses that operate in card-not-present environments (Internet, phone, fax or mail) to make more informed decisions about their customer transactions, by sharing transaction experience data in a way that is secure, automated, effective and ethical. Community members see reduced fraud, lower fraud-related costs, increased revenue from fewer wrongly rejected orders and improved customer satisfaction rates.

EthocaTM is a registered trademark of Ethoca Limited. For more information about Ethoca visit ethoca.com.

About Micro League

Since 1988, Micro League has been a leading value added reseller and single source solution provider in West Los Angeles, CA, USA. Micro League is a true technology solution provider to small and medium size businesses. Micro League provides more than just hardware and software sales. We specialize in system integration, local and wide area networking and wireless connectivity, storage, VOIP, security, managed services, break and fix repairs. As a factory trained and authorized service center for many major manufacturers, we take pride on performing unsurpassed service on all types of configuration and repair on servers, laptops, desktops, monitors, printers and accessories.


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UK/EUROPE: Matthew Cross, Axicom
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NORTH AMERICA: Rebekah Donaldson, B2B Co
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