Santa Monica, CA (PRWEB) March 2, 2010
A new patent-pending and revolutionary fraud prevention platform, named Fraud Shield Online, has been developed to combat the ongoing industry problem of Online Fraud. Fraud Shield Online finally resolves the fundamental issue in the war against Internet Fraud.
In 2009 more than $4 billion dollars in online revenue was lost due to fraud with no solution available, until now. Fraud Shield Online is the solution that assists in preventing online fraud. Other online order platforms manage fraud after the fraud has taken place.
Fraud Shield Online assists in the prevention of fraud by assessing numerous order criteria. Fraud Shield Online uses a different approach to fraud-screening by assessing a multitude of order variables and criteria. Fraud Shield determines in real-time, instantaneously, the likelihood that the order is fraudulent. The assessed variables include, but are not limited to, location of order originator, type of proxy used, valid customer address and phone number verification, computer-fingerprinting, duplicate credit card usage, and numerous other criteria using proprietary Artificial Intelligence that address known-fraudster behavioral patterns. The system generates an Order Authenticity Score that the Merchant or Advertiser uses to accurately manage risk to make an educated decision whether to approve or reject an order. Fraud Shield has been designed to accommodate most international countries.
Fraud Shield Online is a unique and proven technology that assists to prevent fraud reduction, chargebacks, preserve profits and protect the advertiser’s merchant account.
Until the development of Fraud Shield Online, a truly reliable or standardized tool for monitoring overall online fraud activity has eluded the Internet Marketing Industry; especially one that fosters accuracy and reliably of each order that is placed. As an additional security measure, each customer can be called to ensure that the purchase is valid and to re-verify that all shipping and credit card information used to purchase the product or service is accurate, which allows the order to be processed with confidence that it is a bona fide order.
Because techniques used by Online Fraudsters (considered to be "Organized Crime") are becoming more and more advanced, standard fraud checking such as credit card address and CVV2 verification, as offered by merchant banks and Internet gateway providers, are no longer effective. In fact, they are totally ineffective in relation to the sophistication of fraudster techniques.
"E-Commerce businesses must take a very aggressive approach toward Internet fraud, causing Online Businesses to re-think this growing problem and how to combat the negative ramifications created by this epidemic" according to the current sales and marketing statistics. To this end, Fraud Shield Online possesses a comprehensive back-end fraud-scoring system which includes stringent fraud identification control. The entire E-Commerce Industry understands the challenges it faces to avoid fraud while operating its businesses profitably amidst the current and increasing problem of Internet Fraud.
"This is a critical answer to Online Fraud Prevention," says prominent Internet marketing entrepreneur Thomas Ward. “Before now, we only knew, after-the-fact, if an online order was valid. E-Commerce businesses have relied on such systems as Chargeback Management Programs to manage fraud. These programs are not designed to “prevent” fraud but rather to manage the fraud after it has taken place. It can be viewed as “purchasing insurance after the fire has taken place.” Now we can assess order-validity instantaneously. Now, we can determine if an order is fraudulent or real."
Fraud Shield Online is now being used by Internet Marketers and Advertisers, Call Centers, Merchant Service Providers and will soon be integrated with several banking institutions. Fraud Shield is also integrated with the premier Customer Resource Management (CRM) companies such as: FocalPoynt, Orange, Product2Web, Lime Light CRM and others.
The Fraud Shield Online Platform is a unique, advanced, and revolutionary technology that assesses each order that is placed by determining if an order is valid and issues a Fraud Authenticity Score to determine if the order is fraudulent or valid. Its technology incorporates an advanced and fully-comprehensive fraud prevention platform that assists in identifying online fraud at the moment that the order is placed.
To arrange a comprehensive demonstration or for more information, please visit http://www.FraudShieldOnline.com.
For additional information contact: Marisa Conte – (310) 954-1942 Ext 706 or at Marisa(at)FraudShieldOnline(dot)com -
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