Individuals hear the statistics, they hear the stories, and they hear the educational ads aimed at discouraging them from texting or talking on the phone while driving. And still their driving behavior remains unchanged.
Sayville, NY (PRWEB) June 23, 2014
Distracted Driving: The Multi-Tasking Myth, a new, free Kindle book, challenges the widespread notion that humans can safely mix phones and driving in demanding situations. Backing up its claims with statistics and scientific experiments and data, this short work points to the limits of the human mind and asks readers to commit to driving cell-free.
Large campaigns, legislation, and scary stories hardly affect the death toll. The authors declare that the only way for our country to save these lives -- of passengers, pedestrians and drivers -- is to correct popular assumptions. People are believing what they want to believe, in order to enjoy their cellphones whenever they want. But there is no basis for believing that the drivers can multi-task without putting themselves and innocent lives at risk.
Individuals hear the statistics, they hear the stories, and they hear the educational ads aimed at discouraging them from texting or talking on the phone while driving. And still their driving behavior remains unchanged. According to the book, the standard form of education on this subject does not challenge the fatal, underlying beliefs, which must be changed to prevent thousands of deaths each year.
Russell notes, as expressed in the book, that the human brain is simply incapable of multi-tasking effectively in the very conditions from which accidents arise. When we attempt to juggle tasks, our attention is often pushed to its limits -- while we are unaware of it. No human is capable of multi-tasking and maintaining awareness of their surroundings under these conditions.
Author Luke W Russell warns, “Our culture is quick to contradict itself on the dangers of cell phone use and driving. Individuals believe that others should not use their phone while driving, but contend that they themselves pose no danger to anyone while driving and using their cellphones. Clearly, people are not completely convinced that multi-tasking at the wheel is the best option.”
The popular unscientific claim that “I can multi-task while driving” must be replaced with a more appropriate belief: “My attention is limited, and overloading my attention when driving is unfair to others.”
Using sound psychology, innovative experiments, and nationwide data on motorists, Distracted Driving: The Multi-Tasking Myth will amaze drivers by showing how phone conversations can overload mental capacity and prevent the ability to make good judgments at critical moments -- even when this seems completely unlikely and nonsensical.
Join the movement, help save thousands of innocent lives, and pledge to drive cell-free at: http://www.DriveCellFree.net.
The book is available on Amazon.com in print, and is free on Kindle, Barnes & Noble, iBooks, and other online digital retailers. An audio version is available on Amazon.com, Audible.com, and iTunes. You can download the digital version and take the pledge to drive cell-free at http://www.DriveCellFree.net.
 CDC http://www.cdc.gov/Motorvehiclesafety/Distracted_Driving/ 6/20/2014