(PRWEB) February 9, 2009
This New Year has seen the development of a brand new look for the free dating site, free dating 24/7, one of the UK's top free dating sites. In this credit crunch defying move, Bright Productions Ltd have modernised, updated, tightened up the look and interactivity of its popular dating website.
Edinburgh based Andy Blundell and Jon Hayes, directors of Bright Productions Ltd, said in a recent interview "Our aim was to assure first time users from the moment they accessed our dating site, that their experience would be safe yet fun. We wanted to produce a site which catered to a more sophisticated user and that would sync with today's more open, less gimmicky lifestyle. We also wanted to reflect the changing post credit crunch values. As a society we are moving away from building identities based on 'what we own' towards being more focused on our relationships." Jon added "Dating websites, in our case free dating sites, have come a long way over the past decade. Previously people would feel embarrassed to admit they used dating sites, perhaps even seeing them as a last resort. Nowadays with the use of dating sites growing year on year, they have become an acceptable, even smart choice for anyone looking for a like-minded 'singleton' to date."
The website's recent improvements allow members to include additional personal information and search criteria; these have been shown to be important in matching compatible individuals, whether the member is seeking friendship or a more intimate relationship. In a recent survey of free dating 24/7 members, 73% remarked that the new search pages made finding a suitable date easier and made the search a more enjoyable experience. Many remarked that member information was presented in a way that made them at ease with the whole Internet dating experience. A number also commented on the clean and contemporary feel of the pages.
For more information on one of the UK's premier free dating sites, Free Dating 24/7, please visit http://www.freedating247.com/